The Vitcord App Encourages Users to Share and Build Video-based Stories
Michael Hines — June 2, 2017 — Tech
References: itunes.apple & producthunt
The Vitcord app is a new way for people to share videos with the world and their friends. Vitcord is based on two things: videos and stories. Users shoot and upload videos to the app, and then they decide whether to make these stories public or private. A private story can be viewed and added to by anyone using the app. Private stories can only be viewed and edited by those invited to the group.
The Vitcord app sounds a lot like Snapchat in that it groups people using videos. However, where the app differs is in the community. You don't need to know someone to interact with them on Vitcord. The Vitcord app also gives user's profiles that let you see things such as how many followers they have and videos they've posted.
The Vitcord app sounds a lot like Snapchat in that it groups people using videos. However, where the app differs is in the community. You don't need to know someone to interact with them on Vitcord. The Vitcord app also gives user's profiles that let you see things such as how many followers they have and videos they've posted.
Trend Themes
1. Collaborative Video - Disruptive opportunity: Develop AI-powered tools to assist group editing of collaborative videos.
2. Private-group Storytelling - Disruptive opportunity: Incorporate ephemeral messaging feature to promote more real-time storytelling within private groups.
3. Social Media Communities - Disruptive opportunity: Introduce brand-sponsored challenges that incentivize user-generated content and drive community engagement.
Industry Implications
1. Social Media - Disruptive opportunity: Expand social media networks by introducing video-sharing features that cater to private-group storytelling and community building.
2. Video Editing - Disruptive opportunity: Build seamless video editing tools that facilitate group collaborations and maximize on-the-go creation capabilities.
3. Brand Marketing - Disruptive opportunity: Leverage user-generated content marketing strategies to connect with target audiences and foster brand loyalty.
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