The New Vital Farms Ghee Butter Comes in Two Options
Michael Hemsworth — August 28, 2019 — Marketing
References: vitalfarms & foodbev
The new Vital Farms Ghee Butter has been launched by the brand as a premium butter with a focus on convenience that's sure to be favored by consumers seeking out an easier way to use the product every day. The clarified butter is packaged in a squeeze bottle, which enables it to be easily added into a recipe, smeared on toast or even placed into coffee for those on the Keto diet. The product comes in two varieties including Original and Himalayan Pink Salt, and is made using pasture-raised dairy.
The new Vital Farms Ghee Butter was addresses by Chief Marketing Officer Scott Marcus who said, "People shouldn’t have to sacrifice quality for convenience in the kitchen. So we set out to give them the highest quality, most ethically produced foods in more versatile and easier-to-use formats. We believe consumers can and should enjoy Vital Farms’ delicious products and high standards even when short on time.”
The new Vital Farms Ghee Butter was addresses by Chief Marketing Officer Scott Marcus who said, "People shouldn’t have to sacrifice quality for convenience in the kitchen. So we set out to give them the highest quality, most ethically produced foods in more versatile and easier-to-use formats. We believe consumers can and should enjoy Vital Farms’ delicious products and high standards even when short on time.”
Trend Themes
1. Convenient Packaging - The squeeze bottle packaging of ghee butter offers a convenient way for consumers to use the product in various applications.
2. Premium Convenience - The Vital Farms Ghee Butter combines premium quality with convenience, catering to consumers who value both aspects in their food choices.
3. Ethical Consumption - The emphasis on ethically produced foods in more accessible formats reflects the growing trend of conscious consumerism in the food industry.
Industry Implications
1. Packaging - The innovative squeeze bottle packaging presents a disruptive opportunity for packaging companies to create convenient solutions for a wide range of products.
2. Food and Beverage - The introduction of premium, conveniently packaged ghee butter presents an opportunity for food and beverage companies to tap into the growing market of health-conscious consumers seeking convenient, high-quality products.
3. Dairy - With the launch of Vital Farms Ghee Butter, the dairy industry can explore new ways of diversifying products and meeting the demands of consumers seeking ethically sourced dairy options in convenient formats.
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