'Virna' by Justin Lopez Channels Geordi La Forge's Infamous Visor
Marissa Brassfield — April 18, 2010 — Fashion
References: behance.net & behance.net
If you're a fan of Geordi La Forge's infamous visor from 'Star Trek,' you'll immediately love 'Virna' by Justin Lopez. This model is rocking blinged bangle eyewear that channels that classic visor, but with a modern couture update. Ferocious!
I can't get enough of futuristic eyewear. From Beyonce's tasseled shades to the avant-garde quilted eyewear Rihanna rocked, there are plenty of similarly-themed shades below.
Implications - The fashion industry often stresses style innovation over pragmatic functionality, but it definitely generates interest amongst consumers and the general public. This is because the novelties of these products demonstrate a company's understanding of the consumer's insatiable thirst for the new and eclectic. Marketers looking to learn from this pattern may consider outlandish gimmicks to draw the attention of potential clients.
I can't get enough of futuristic eyewear. From Beyonce's tasseled shades to the avant-garde quilted eyewear Rihanna rocked, there are plenty of similarly-themed shades below.
Implications - The fashion industry often stresses style innovation over pragmatic functionality, but it definitely generates interest amongst consumers and the general public. This is because the novelties of these products demonstrate a company's understanding of the consumer's insatiable thirst for the new and eclectic. Marketers looking to learn from this pattern may consider outlandish gimmicks to draw the attention of potential clients.
Trend Themes
1. Blinged Bangle Eyewear - The trend towards futuristic and statement eyewear is continuing, with designs like 'Virna' by Justin Lopez showcasing a modern take on Geordi La Forge's classic visor.
2. Avant-garde Eyewear - Eyewear creators like Beyonce's tasseled shades and Rihanna's quilted eyewear offer unique statement pieces that allow consumers to express their personal style.
3. Style Innovation - The fashion industry's focus on innovative and unique designs, like Justin Lopez's 'Virna,' demonstrates how companies can generate consumer interest by understanding the insatiable thirst for novelty and emerging style trends.
Industry Implications
1. Fashion - The fashion industry has opportunities to create disruptive innovation by developing unique and innovative eyewear designs like those seen on Beyonce and Rihanna.
2. Eyewear - Eyewear companies can disrupt the industry by developing unique statement pieces that allow consumers to express their personal style and differentiate themselves from traditional eyewear designs.
3. Marketing - Marketers can learn from the fashion industry's focus on style innovation and outlandish gimmicks to create advertising campaigns that generate consumer interest and attention.
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