The Virgin Atlantic iPhone App Helps People Too Scared to Fly
Katherinev123 — November 4, 2009 — Marketing
References: mentalworkout & springwise
Not one to be scared of heights or flying, I probably won’t have much use for the Virgin Atlantic iPhone app, but I’m sure plenty of people will. The Virgin Atlantic iPhone app called ‘Flying Without Fear’ teaches passengers how to get over their fear of flying.
Beginning with an intro by Sir Richard Branson, founder of Virgin Atlantic, the application offers videos of the in-flight experience with exercises that help passengers deal with wing movement and turbulence. If a person is struck by anxiety, they can press a ‘fear attack’ button for a breathing exercise and is reassured by the words, “This is natural. We know you’re scared. You will be ok.”
Beginning with an intro by Sir Richard Branson, founder of Virgin Atlantic, the application offers videos of the in-flight experience with exercises that help passengers deal with wing movement and turbulence. If a person is struck by anxiety, they can press a ‘fear attack’ button for a breathing exercise and is reassured by the words, “This is natural. We know you’re scared. You will be ok.”
Trend Themes
1. Fear of Flying - Developing technology and apps to help individuals overcome their fear of flying presents a disruptive innovation opportunity in the travel industry.
2. Mobile Apps for Mental Health - The rise of mobile apps addressing mental health issues, such as fear and anxiety, presents a disruptive innovation opportunity in the healthcare industry.
3. Personalized Digital Coaching - The use of personalized digital coaching through apps can provide tailored support and guidance to individuals facing specific phobias, offering a disruptive innovation opportunity in the self-help industry.
Industry Implications
1. Travel - The travel industry can harness technology and develop innovative solutions to assist individuals with fear of flying, providing them with a better travel experience.
2. Healthcare - The healthcare industry can explore the potential of mobile apps in addressing mental health issues, such as fear and anxiety, and offer accessible support to individuals in need.
3. Self-help - The self-help industry can leverage personalized digital coaching through apps to provide individuals with tailored guidance and strategies for overcoming specific phobias, expanding their reach and impact.
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