Vincent Leroy's 'The Pebble' is on Display in the Grand Palais
Ellen Smith — September 7, 2017 — Art & Design
References: vincentleroy & designboom
Vincent Leroy's 'The Pebble' is an immersive installation designed as a multi-sensory experience, meant to "engage and connect" its viewers.
The installation features an enormous elliptical mirror, which delicately floats in a circular motion inside the Grand Palais in Paris. Using low-fi technology, the giant mirror slowly rotates in a manner that confuses and intrigues the senses. The demonstration is meant to highlight an intimate relationship between speed and distance, by distorting an onlooker's view point and disrupting the world's natural rhythm. The Pebble serves as an expansion of the artist's previous work titled 'Boreal Halo,' which utilized the same materials.
The artist's work merges art and technology to create installations that are as visually stimulating as they are scientifically experimental.
Photo Credits: designboom, vincentleroy
The installation features an enormous elliptical mirror, which delicately floats in a circular motion inside the Grand Palais in Paris. Using low-fi technology, the giant mirror slowly rotates in a manner that confuses and intrigues the senses. The demonstration is meant to highlight an intimate relationship between speed and distance, by distorting an onlooker's view point and disrupting the world's natural rhythm. The Pebble serves as an expansion of the artist's previous work titled 'Boreal Halo,' which utilized the same materials.
The artist's work merges art and technology to create installations that are as visually stimulating as they are scientifically experimental.
Photo Credits: designboom, vincentleroy
Trend Themes
1. Immersive Installations - The trend of immersive installations presents disruptive innovation opportunities for artists and designers to create interactive and sensory experiences that engage and connect with viewers.
2. Low-fi Technology - The trend of utilizing low-fi technology in art installations opens up opportunities for artists and technologists to create innovative and mesmerizing experiences by blending simplicity and creativity.
3. Art-technology Fusion - The trend of merging art and technology creates a space for artists to experiment with new materials and techniques, pushing boundaries and creating visually stimulating and scientifically experimental installations.
Industry Implications
1. Art and Design - The art and design industry can explore disruptive innovation opportunities by leveraging immersive installations, low-fi technology, and the fusion of art and technology to create unique and captivating experiences for viewers.
2. Experiential Marketing - Incorporating immersive installations and the use of low-fi technology in experiential marketing campaigns can create memorable and impactful brand experiences that engage and connect with consumers in new and innovative ways.
3. Entertainment and Events - The entertainment and events industry can leverage immersive installations, low-fi technology, and the integration of art and technology to create captivating and unique experiences for audiences, enhancing the overall event and entertainment value.
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