Vinaphone Text Campaign
References: adsoftheworld
I have to admit I was a little disappointed when I saw that these were exercising thumbs and not hyperactive cartoon bananas. The fact that these are thumbs though is a crucial part of the campaign's message.
The three-part ad campaign for Vinaphone is meant to promote its ultra-cheap text messaging service and includes a series of images with the tag line, "With just 200 dong per message, your thumb better be ready."
One features a girl thumb jumping rope in a gym, clad in a cheerleader-type outfit and a look of total disappointment on her face. A second features a pooped out thumb, sweating on a treadmill and a third image shows a thumb lifting weights.
The ads were created by Saatchi and Saatchi, Vietnam, hence the reference to dong which is the currency in Vietnam.
The three-part ad campaign for Vinaphone is meant to promote its ultra-cheap text messaging service and includes a series of images with the tag line, "With just 200 dong per message, your thumb better be ready."
One features a girl thumb jumping rope in a gym, clad in a cheerleader-type outfit and a look of total disappointment on her face. A second features a pooped out thumb, sweating on a treadmill and a third image shows a thumb lifting weights.
The ads were created by Saatchi and Saatchi, Vietnam, hence the reference to dong which is the currency in Vietnam.
Trend Themes
1. Thumb Fitness - There are opportunities to create new fitness products and services specifically for thumb workouts.
2. Text Campaigns - There are opportunities to creatively promote ultra-cheap text messaging services.
3. Humorous Advertising - There are opportunities to create clever and funny ad campaigns that can effectively capture audience attention.
Industry Implications
1. Fitness - The fitness industry can create new products and services for thumb workouts that can keep up with technological advancements.
2. Telecommunications - Companies in the telecommunication industry can explore creative promotional campaigns for their services.
3. Advertising - Ad agencies can explore using humor and creativity in their ad campaigns to effectively reach their target audience.
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