Viking Outdoor Footwear Incorporates Kezzler's Digital Product Passports
References: kezzler & retailtechinnovationhub
Kezzler, a company specializing in traceability solutions, has partnered with Viking Outdoor Footwear and Trimco Group to introduce digital product passports (DPPs) for select styles from Viking’s upcoming spring/summer 2025 collection. This innovative step aims to enhance transparency, sustainability, and consumer engagement by offering a digital record of each product’s journey from production to purchase.
This project represents the second collaboration between Kezzler and Trimco Group since formalizing their partnership in early October. It demonstrates the duo's dedication to advancing traceability technology within the fashion and footwear industries.
By embedding DPPs into Viking’s products, the brands seek to empower customers with detailed insights into the origin, authenticity, and lifecycle of the products they purchase, ensuring a greater sense of trust and accountability.
Image Credit: Kezzler
This project represents the second collaboration between Kezzler and Trimco Group since formalizing their partnership in early October. It demonstrates the duo's dedication to advancing traceability technology within the fashion and footwear industries.
By embedding DPPs into Viking’s products, the brands seek to empower customers with detailed insights into the origin, authenticity, and lifecycle of the products they purchase, ensuring a greater sense of trust and accountability.
Image Credit: Kezzler
Trend Themes
1. Digital Product Passports - Digital product passports provide consumers with comprehensive transparency about the origin and journey of their purchases, fostering brand trust and accountability.
2. Enhanced Consumer Engagement - By integrating traceability solutions, brands can offer customers a deeper connection to their products, transforming the shopping experience into a narrative of authenticity.
3. Sustainability in Fashion - The adoption of traceability solutions like digital product passports supports sustainable practices by enabling brands to track and communicate environmental impacts throughout a product's lifecycle.
Industry Implications
1. Fashion Technology - Innovations in digital traceability are reshaping the fashion industry, allowing companies to offer unparalleled transparency and authenticity in their product lines.
2. Outdoor Gear - The outdoor gear industry is witnessing a shift towards greater consumer trust through implementing traceability technologies that highlight product authenticity and sustainability.
3. Supply Chain Solutions - Supply chain solutions are increasingly incorporating digital product passports to provide detailed insights into product origins and lifecycle stages, promoting sustainable practices and consumer confidence.
6.4
Score
Popularity
Activity
Freshness
