The Viking LMow Campaign Makes the Handyman a Couch Potato
Amelia Roblin — March 5, 2011 — Tech
References: publicis & adsoftheworld
If you've got a large yard, the Viking LMow campaign's lawn mower insults will probably not tempt you off of the couch. The robotic grass-cutter offers homeowners a break from the tedious task of grooming the garden by navigating around the properties' physical features and obstacles.
Perhaps not talented enough to actually spell anything, the convenient machine in these ads does not hold back on abusive name-calling, spitting out cut tracks of grass in the form of "Slacker," "Couch Potato" and "Lazy Sod" (it tells jokes too!).
These witty Publicis Conseil tactics surely speak for the product in a way it cannot for itself on the shelf. Appealing both to folks who put in the effort for yard work and those who avoid it, the Viking LMow campaign will surely spell out sales.
Perhaps not talented enough to actually spell anything, the convenient machine in these ads does not hold back on abusive name-calling, spitting out cut tracks of grass in the form of "Slacker," "Couch Potato" and "Lazy Sod" (it tells jokes too!).
These witty Publicis Conseil tactics surely speak for the product in a way it cannot for itself on the shelf. Appealing both to folks who put in the effort for yard work and those who avoid it, the Viking LMow campaign will surely spell out sales.
Trend Themes
1. Robotic Lawn Mowers - The Viking LMow campaign is a disruptive innovation opportunity to promote the use of robotic lawn mowers to homeowners due to its convenience and time-saving benefits.
2. Humorous Advertising - The Viking LMow campaign's use of humorous and insulting language in its advertising is a disruptive innovation opportunity for brands to create memorable and buzzworthy campaigns.
3. Smart Home Landscaping - The popularity of Viking LMow and other robotic lawn mowers presents a disruptive innovation opportunity for landscapers to incorporate smart home technology into their services.
Industry Implications
1. Home Robotics - The Viking LMow campaign's use of robotic lawn mowers presents a disruptive innovation opportunity for the home robotics industry to expand their products to appeal to a wider consumer base.
2. Outdoor Power Equipment - The success of the Viking LMow campaign presents a disruptive innovation opportunity for the outdoor power equipment industry to incorporate new technology to meet consumer demand for time-saving products.
3. Landscaping Services - The rise of robotic lawn mowers like Viking LMow presents a disruptive innovation opportunity for landscapers to incorporate smart home technology into their services and create new revenue streams.
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