VIEREN's Handcrafted Watches are Available in Sleek Unisex Styles
Riley von Niessen — April 13, 2021 — Fashion
References: vieren.co
VIEREN is a Canadian-founded watch company that offers a line of luxury Swiss Made timepieces that combine a beautifully modern aesthetic with an analog design, providing a refreshing alternative to the many smartwatches and tech-driven accessories that are so widely available today.
Co-Founded by CEO Jess Chow who comes from a family that’s spent decades in the watchmaking industry and Project Runway Allstar and Creative Director Sunny Fong, VIEREN marries durability, elegance, and precision—bringing consumers stunning unisex styles that they can pair with anything.
As Fong explains, “Our modernist approach pushes the boundaries of watch design. When we were researching the old and the new, we noticed that a lot of watches looked similar because many [companies] were purchasing parts from the same manufacturers. We had a clear vision to create new experimental pieces that are gender-neutral and created bespoke in small batches just for us.”
Powered by the wearer’s movement, VIEREN’s watches utilize a system that includes more than 200 microscopic components, which all work together to offer a timeless experience that doesn’t rely on batteries or digital screens.
Celebrating the legacy of Swiss watchmaking, VIEREN proudly handcrafts each timepiece, with every release going through a six-month creation process that ensures it’s built to a high standard. All of the limited-edition watches are even dated and numbered to celebrate the craftsmanship involved.
VIEREN’s analog watch designs are available for purchase through its web store, where shoppers can find a range of versatile finishes to suit their style.
Image Credit: VIEREN
Co-Founded by CEO Jess Chow who comes from a family that’s spent decades in the watchmaking industry and Project Runway Allstar and Creative Director Sunny Fong, VIEREN marries durability, elegance, and precision—bringing consumers stunning unisex styles that they can pair with anything.
As Fong explains, “Our modernist approach pushes the boundaries of watch design. When we were researching the old and the new, we noticed that a lot of watches looked similar because many [companies] were purchasing parts from the same manufacturers. We had a clear vision to create new experimental pieces that are gender-neutral and created bespoke in small batches just for us.”
Powered by the wearer’s movement, VIEREN’s watches utilize a system that includes more than 200 microscopic components, which all work together to offer a timeless experience that doesn’t rely on batteries or digital screens.
Celebrating the legacy of Swiss watchmaking, VIEREN proudly handcrafts each timepiece, with every release going through a six-month creation process that ensures it’s built to a high standard. All of the limited-edition watches are even dated and numbered to celebrate the craftsmanship involved.
VIEREN’s analog watch designs are available for purchase through its web store, where shoppers can find a range of versatile finishes to suit their style.
Image Credit: VIEREN
Trend Themes
1. Analog Watch Revival - The rise of VIEREN and other luxury analog watchmakers presents an opportunity for the analog watch market to make a comeback and disrupt the smartwatch industry.
2. Gender-neutral Luxury Watches - VIEREN's unisex styles showcase a trend towards gender-neutral luxury items, presenting an opportunity for companies in various luxury industries to expand their market with more inclusive designs.
3. Handcrafted Luxury - VIEREN's commitment to handcrafted production processes and limited-edition releases highlights a growing trend towards sustainable and unique luxury items, creating opportunities for luxury brands to set themselves apart with high-quality, bespoke products.
Industry Implications
1. Watchmaking - VIEREN's innovative designs and dedication to Swiss watchmaking traditions present opportunities for other watchmakers to experiment with modernist designs and handcrafted production processes.
2. Luxury Fashion - VIEREN's sleek and modern approach to analog watches present opportunities for luxury fashion designers to create more unisex, timeless pieces using high-quality materials and production processes.
3. Sustainability - VIEREN's limited-edition, handcrafted production processes highlight an opportunity for luxury brands across industries to prioritize sustainability and unique, high-quality products that prioritize craftsmanship over mass production.
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