HowCast
Bianca — June 24, 2008 — Art & Design
HowCast made Time.com's 50 Best Websites 2008 list, and it's no wonder considering the recent popularity of video DIY site. HowCast.com is similar to WonderHowTo.com and Quamut.com, but unlike them, HowCast.com pays people who share their "expertise" per each uploaded video through the HowCast Directors Program.
The videos range in topic to include things from How to Have a Summer Romance and How to Survive Without Air-Conditioning to more bizarre items like How to Legally Turn on a City Water Hydrant or How to Play Air Guitar. The site also features Wiki Guides with topics like How To Convince Your Girlfriend To Have a Threesome, How To Teach Kids To Behave With a Rabbit and How To Protest and Not Get Arrested.
"It breaks from its more staid counterparts, such as Expert Village and eHow, by injecting a necessary dose of humor," Time.com says, later adding, "Each video is rated — often by thousands of members — so you won't waste bandwidth on the boring ones."
They also have featured sponsors like Home Depot and Ford Models who use the site for advertising.
Check out some more video how-to sites:
The videos range in topic to include things from How to Have a Summer Romance and How to Survive Without Air-Conditioning to more bizarre items like How to Legally Turn on a City Water Hydrant or How to Play Air Guitar. The site also features Wiki Guides with topics like How To Convince Your Girlfriend To Have a Threesome, How To Teach Kids To Behave With a Rabbit and How To Protest and Not Get Arrested.
"It breaks from its more staid counterparts, such as Expert Village and eHow, by injecting a necessary dose of humor," Time.com says, later adding, "Each video is rated — often by thousands of members — so you won't waste bandwidth on the boring ones."
They also have featured sponsors like Home Depot and Ford Models who use the site for advertising.
Check out some more video how-to sites:
Trend Themes
1. Video DIY Sites - Opportunity to develop a monetization model and partnerships with companies for advertising purposes.
2. User-generated Video Content - Potential for building a community of users who contribute informative and entertaining video content.
3. Humorous Educational Videos - Potential to create video content that combines humor and education to engage and retain viewers.
Industry Implications
1. Video Production - Opportunity to create and produce high-quality instructional videos for a variety of niche topics.
2. Online Education - Potential to provide innovative and interactive online courses using video content to engage students and allow for easier learning.
3. Digital Advertising - Possible opportunity to partner with video how-to sites to create targeted advertising campaigns that reach a specific audience.
2.4
Score
Popularity
Activity
Freshness
