The Victorinox Swiss Army SwissCard Fits Discreetly in Your Wallet
Michael Hemsworth — April 13, 2018 — Art & Design
Traditional utility tools are often somewhat bulky and can be awkward to fit anywhere outside of a backpack, so the Victorinox Swiss Army SwissCard has been designed as a solution to this problem.
About the size of a credit card and capable of being stored in your wallet, the tool kit includes a ballpoint pen, screwdriver, nail file, scissors, tweezers, a toothpick and a small blade to ensure you're ready for whatever happens. Ideal for grooming emergencies, the tool kit is a great piece of equipment to keep in your wallet to ensure you're always ready for weekend getaways.
The Victorinox Swiss Army SwissCard acknowledges the shift amongst male consumers towards discreet grooming techniques that has many seeking out ways to always ensure they look their best.
About the size of a credit card and capable of being stored in your wallet, the tool kit includes a ballpoint pen, screwdriver, nail file, scissors, tweezers, a toothpick and a small blade to ensure you're ready for whatever happens. Ideal for grooming emergencies, the tool kit is a great piece of equipment to keep in your wallet to ensure you're always ready for weekend getaways.
The Victorinox Swiss Army SwissCard acknowledges the shift amongst male consumers towards discreet grooming techniques that has many seeking out ways to always ensure they look their best.
Trend Themes
1. Discreet Utility Tools - The trend of designing compact and inconspicuous utility tools that can easily fit in pockets or wallets presents disruptive innovation opportunities for companies to cater to the needs of individuals who prioritize portability and convenience.
2. Everyday Carry Essentials - The rise in popularity of compact multi-functional tools that can be easily carried on a daily basis offers disruptive innovation opportunities for companies to create versatile and practical products that cater to the needs of busy professionals.
3. Male Grooming Accessories - The growing demand for compact grooming tools that are designed specifically for male consumers provides disruptive innovation opportunities for companies to develop innovative and stylish products that cater to the grooming needs of modern men.
Industry Implications
1. E-commerce - The e-commerce industry has the potential to leverage the trend of discreet utility tools by establishing online marketplaces that offer a wide selection of compact and functional tools for easy purchase and delivery.
2. Personal Care - The personal care industry can explore the trend of everyday carry essentials by developing compact grooming kits and multi-functional personal care products that cater to the needs of individuals who are constantly on the go.
3. Technology and Gadgets - The technology and gadgets industry can tap into the trend of male grooming accessories by integrating innovative grooming functionalities into wearable devices and smart gadgets, offering users a seamless grooming experience.
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