Victor Cruz Joined with the Sneaker Room for the 'Pink Fire' Release
Riley von Niessen — October 31, 2016 — Fashion
New York Giants wide receiver Victor Cruz joined forces with the Sneaker Room for a limited-edition model granted a fresh colorway that's dubbed 'Pink Fire.'
Like the former versions of the athlete's collaborative creation, the revitalized 'Air Trainer Cruz' makes use of a sleek suede upper that does well in complementing the vibrant fuchsia that colors it. Nike's branding is included in minimal fashion on the side, with just a small Swoosh logo embroidered in a matching tone of pink.
The colorway is offset by a mostly white sole, as well as a silver accent that elegantly holds the laces in place. With only 50 pairs made, Victor Cruz's Pink Fire is currently being auctioned for $2,000 USD -- all proceeds from which will go towards Breast Cancer treatment in the New Jersey area.
Like the former versions of the athlete's collaborative creation, the revitalized 'Air Trainer Cruz' makes use of a sleek suede upper that does well in complementing the vibrant fuchsia that colors it. Nike's branding is included in minimal fashion on the side, with just a small Swoosh logo embroidered in a matching tone of pink.
The colorway is offset by a mostly white sole, as well as a silver accent that elegantly holds the laces in place. With only 50 pairs made, Victor Cruz's Pink Fire is currently being auctioned for $2,000 USD -- all proceeds from which will go towards Breast Cancer treatment in the New Jersey area.
Trend Themes
1. Limited-edition Sneakers - Opportunity for brands to collaborate with athletes and create exclusive sneaker releases.
2. Charitable Partnerships - Potential for brands and individuals to use product sales to raise funds for a specific cause.
3. Minimalistic Branding - Demand for simple and subtle brand logos and designs on products.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear brands to create limited-edition sneaker collaborations with athletes.
2. Charitable Organizations - Using product sales to support charitable causes can benefit various industries, including fashion and sports.
3. Fashion and Accessories - Demand for minimalistic branding allows for opportunities in the fashion and accessories industry for clean and subtle designs.
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