The Victoire Magazine 'Cat's Garden' Editorial is Mysterious
Meghan Young — February 29, 2012 — Fashion
References: marcthirouin & trendsnow.net
The Victoire Magazine 'Cat's Garden' editorial is curious and cinematic. It is full of narrative and has an 'Alice in Wonderland' vibe; however, instead of following a single white rabbit, the main character becomes intrigued by a group of mysterious cats. After exiting her car and entering a cave, she is transported into a strange, lush world and transformed into an antlered animal herself. It has a cliffhanger ending, since the reader doesn't know if she'll make it back to the real world.
Shot by French photographer Marc Thirouin, the Victoire Magazine Cat's Garden editorial stars models Mads and Vanja Maria, who are draped in dramatically elegant ensembles. The photo shoot was styled by Olivia Bidou with wavy locks by hairstylist Eirik Thorsen and glamorous makeup by Linda Nicolaysen.
Shot by French photographer Marc Thirouin, the Victoire Magazine Cat's Garden editorial stars models Mads and Vanja Maria, who are draped in dramatically elegant ensembles. The photo shoot was styled by Olivia Bidou with wavy locks by hairstylist Eirik Thorsen and glamorous makeup by Linda Nicolaysen.
Trend Themes
1. Cinematic Editorials - Fashion brands and magazines can explore creating narrative-driven editorials with an Alice in Wonderland-like vibe for an immersive and experiential brand awareness.
2. Animal Transformations - Brands can focus on incorporating magically transformative elements like antlers or other animal-like features into their marketing campaigns to create a sense of mystique and awe among their audience.
3. Cliffhanger Endings in Marketing - Creating a cliffhanger at the end of a campaign or content piece could keep the audience hooked while building anticipation, leading to increased engagement and more click-throughs.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry could explore incorporating transformative elements in their designs, creating a unique and memorable experience for customers.
2. Film and Entertainment - Film production studios can use immersive and experiential campaigns based on parallel universes or magical transformations to create hype and anticipation for upcoming releases.
3. Marketing and Advertising - Marketing and advertising agencies could develop creative campaigns that use an experiential approach with a cliffhanger ending, keeping customers interested and hooked, ultimately leading to a higher conversion rate.
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