Stance Collaborated with Santigold to Create a Collection of Vibrant Socks
Janelle Savel — February 23, 2014 — Fashion
References: blackdiamondsports & complexmag
The Stance Socks company is iconic for its mix of vibrant socks, and now it has joined forces with the eccentric Santigold to create a line of lyric-inspired hosiery.
Stance collaborated with Santigold to bring cool feet a new line that pays homage to her distinctive tunes. ‘The Santigold Collection’ features three custom pairs inspired by her songs and her life experiences. The first pair is called Brooklyn Go Hard, which was named after Santigold and Jay Z’s catchy track with the same title. The Kilimanjaro sock is named after the mountain she climbed during her trip to Tanzania. The last pair in the collection is the Gold Link sock, which mixes color and gold to define the essence of Santigold; it was inspired by her love for gold and her belief that every outfit needs a little gilt to it.
Twenty percent of the proceeds from this collection will be donated to a non-profit organization that provides clean drinking water in developing nations.
Stance collaborated with Santigold to bring cool feet a new line that pays homage to her distinctive tunes. ‘The Santigold Collection’ features three custom pairs inspired by her songs and her life experiences. The first pair is called Brooklyn Go Hard, which was named after Santigold and Jay Z’s catchy track with the same title. The Kilimanjaro sock is named after the mountain she climbed during her trip to Tanzania. The last pair in the collection is the Gold Link sock, which mixes color and gold to define the essence of Santigold; it was inspired by her love for gold and her belief that every outfit needs a little gilt to it.
Twenty percent of the proceeds from this collection will be donated to a non-profit organization that provides clean drinking water in developing nations.
Trend Themes
1. Lyric-inspired Apparel - There is an opportunity to create more apparel items inspired by the lyrics of popular musicians.
2. Collaborative Fashion Lines - Businesses can collaborate with musicians to create new and unique fashion lines.
3. Socially Responsible Branding - There is a trend towards socially responsible branding that gives back to communities and the environment.
Industry Implications
1. Fashion Industry - The fashion industry can collaborate with musicians to create new and unique lines that appeal to a wider audience.
2. Music Industry - Musicians can collaborate with fashion brands to extend their brand beyond music and into apparel.
3. Sustainable Fashion Industry - Sustainable fashion brands can collaborate with musicians to create socially responsible and environmentally friendly apparel lines.
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