Powerhaus Jewelry
Going Like Sixty — August 26, 2008 — Fashion
References: pamalamala.blogspot
Referring to their striking jewelry designs as "vests" is pretty much a stretch, but Powerhaus designers Lenny Pier Ramos and Melissa Matos have designed a delicate silver chain that works as an accessory to enhance the drama of the fashion forward.
By making the chain the bare essential, they are making the statement that vest jewelry should become a standard accessory in every fashionista's jewelry box.
Implications - In recent years there has been an increased emphasis placed on stylistic individuality. A company looking to appeal to originality obsessed consumers can do so by creating products that feature outlandish but easily recognizable designs. These products will attract interest from shoppers seeking novelty and those seeking a definitive way to express their fashion sense.
By making the chain the bare essential, they are making the statement that vest jewelry should become a standard accessory in every fashionista's jewelry box.
Implications - In recent years there has been an increased emphasis placed on stylistic individuality. A company looking to appeal to originality obsessed consumers can do so by creating products that feature outlandish but easily recognizable designs. These products will attract interest from shoppers seeking novelty and those seeking a definitive way to express their fashion sense.
Trend Themes
1. Chain Vests - Creating fashionable accessory vests made of chains that enhance the drama of the fashion forward.
2. Minimalist Jewelry - Designing jewelry pieces made of the bare essentials, such as chains, as a statement towards modern fashion trends.
3. Individuality Emphasis - Manufacturing products with outlandish but easily recognizable designs attract novelty seekers and those seeking a way to express their fashion sense.
Industry Implications
1. Fashion Accessories - Fashion accessory companies can innovate by incorporating chain vests into their product lines to appeal to the fashion forward consumer.
2. Jewelry - Jewelry companies can embrace minimalist designs to attract modern fashion trends and cater to different styles of wearers.
3. Retail - Retailers can support the individuality emphasis trend by offering products with unique designs that cater to novelty seekers and shoppers seeking self-expression.
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