The Versus Spring 2012 Collection is Cheerleader Chic
Souzan Michael — September 26, 2011 — Fashion
References: fashionologie & style
With the Versus license back in the hands of the team behind Versace, the Versus Spring 2012 collection was as unpredictable and refreshing as you would expect from design duo Donatella Versace and Christopher Kane.
The forces behind the brand presented a collection that was inspired (and heavily so, if I may add) by none other than cheerleaders and basketball players. I'm not kidding. For what may be the first time in the elitist world of high fashion, the basketball court became a source of elegance, sophistication and the most fashionable jerseys imaginable.
The Versus Spring 2012 collection was even set on a makeshift basketball court, with foul lines painted onto the runway in pastel colors that were also reflected in the clothing.
Flawlessly fusing fashionable pieces with comfortable daywear, the Versus Spring 2012 collection truly stands out from the bunch.
The forces behind the brand presented a collection that was inspired (and heavily so, if I may add) by none other than cheerleaders and basketball players. I'm not kidding. For what may be the first time in the elitist world of high fashion, the basketball court became a source of elegance, sophistication and the most fashionable jerseys imaginable.
The Versus Spring 2012 collection was even set on a makeshift basketball court, with foul lines painted onto the runway in pastel colors that were also reflected in the clothing.
Flawlessly fusing fashionable pieces with comfortable daywear, the Versus Spring 2012 collection truly stands out from the bunch.
Trend Themes
1. Athletic-inspired Fashion - Disruptive innovation opportunity: Creating stylish and comfortable sportswear ensembles that combine fashion and functionality.
2. Sports-inspired Runway Shows - Disruptive innovation opportunity: Bringing elements from sports, such as cheerleading and basketball, into high-fashion runway shows for a unique and refreshing experience.
3. Sporty-chic Aesthetic - Disruptive innovation opportunity: Developing a trend of blending sporty elements with high-end fashion to create a new aesthetic.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing athletic-inspired fashion into the high-end fashion industry to cater to consumers looking for both style and comfort.
2. Sports - Disruptive innovation opportunity: Expanding sports branding and merchandise into the fashion industry through collaboration with high-end designers.
3. Event Management - Disruptive innovation opportunity: Innovating the concept of fashion shows by incorporating sports-inspired themes and runways to create a more engaging and entertaining experience for audiences.
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