Versed Skincare is Now Available at Walmart
Elena Rahman — February 1, 2022 — Business
References: versedskin & happi
Versed Skincare is now offered at Walmart brick-and-mortar locations across the U.S. The fast-growing brand has been trailblazing through the clean skincare industry since its launch in 2019. Versed is on a mission to create products that perform for the planet, the skin, and the body.
Its high-performance and clean skincare products are made more accessible with its rollout in Walmart. Melanie Bender, president of Versed, explains that the brand is "thrilled to make [its] results-driven, clean skincare even more accessible by offering that at Walmart Stores." The skincare brand's range is also available via Walmart's e-commerce platform.
Clean and eco-friendly products are often out of budget for consumers. Versed Skincare is working towards an effective and affordable option through its partnership with the retail giant.
Image Credit: Versed Skincare
Its high-performance and clean skincare products are made more accessible with its rollout in Walmart. Melanie Bender, president of Versed, explains that the brand is "thrilled to make [its] results-driven, clean skincare even more accessible by offering that at Walmart Stores." The skincare brand's range is also available via Walmart's e-commerce platform.
Clean and eco-friendly products are often out of budget for consumers. Versed Skincare is working towards an effective and affordable option through its partnership with the retail giant.
Image Credit: Versed Skincare
Trend Themes
1. Accessible Clean Skincare - Versed Skincare's expansion into Walmart promotes the trend of making clean skincare more accessible to a wider consumer market, leading to disruptive innovation opportunities in clean and affordable skincare products.
2. Planet-focused Skincare - Versed Skincare's mission to create products that benefit the planet also indicates a trend towards planet-focused skincare that can lead to disruptive innovation opportunities in sustainable skincare products.
3. Brand Accessibility - Versed Skincare's partnership with Walmart indicates a trend of brands prioritizing accessibility by expanding their distribution channels, leading to disruptive innovation opportunities in affordable and convenient products for consumers.
Industry Implications
1. Skincare - The skincare industry can leverage the trend of accessible, clean, and planet-focused skincare products to create disruptive innovation opportunities in sustainable and affordable products.
2. Retail - The retail industry can leverage the trend of brand accessibility to create disruptive innovation opportunities in expanding product offerings and engaging a wider consumer market.
3. E-commerce - The e-commerce industry can leverage the trend of accessible clean skincare to create disruptive innovation opportunities in consumer convenience and digital shopping experiences for skincare products.
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