'Versus by Versace' Launches its 2013 Collection with J.W Anderson
References: versusversace & dazeddigital
Cutting-edge fashion house Versace plans to launch its 2013 'Versus by Versace' collection May 15th with the help of hip British designer J.W Anderson and a behind-the-scenes colloquial video of the collection's chosen models.
The black and white screen test style short film is coffee shop casual -- very much like a first date. The two-minute short features young Versace models answering questions about their background, their personal style, how they choose their clothes and who they are. There is very much the feel that you, as the viewer, are on a first date with these stunning models, learning details about who they are.
Versace is keeping the details of the line extremely hush hush -- all its homepage features are a digital count down till the launch date May 15th. We do know that it will be "season-less" and based on "immediate" fashion fit for generation X.
The black and white screen test style short film is coffee shop casual -- very much like a first date. The two-minute short features young Versace models answering questions about their background, their personal style, how they choose their clothes and who they are. There is very much the feel that you, as the viewer, are on a first date with these stunning models, learning details about who they are.
Versace is keeping the details of the line extremely hush hush -- all its homepage features are a digital count down till the launch date May 15th. We do know that it will be "season-less" and based on "immediate" fashion fit for generation X.
Trend Themes
1. First-date-inspired Fashion Advertising - Fashion brands are creating more authentic and relatable ad campaigns that mimic real-life dating situations in order to connect with younger generations.
2. Digital Countdowns for Mystery Launches - Using digital countdowns on brand websites can build anticipation and excitement for mystery product launches, enticing consumers to engage and explore more about the brand or product.
3. Season-less and Immediate Fashion - The trend towards fast and immediate fashion, combined with a desire for pieces that can be worn year-round, opens up opportunities for brands to innovate and create versatile and sustainable fashion lines.
Industry Implications
1. Fashion - Fashion brands can use these trends to create more authentic ad campaigns and season-less fashion lines that appeal to younger consumers and build excitement for mystery product launches.
2. Advertising - Advertising agencies can help brands develop more relatable and authentic ad campaigns that connect with younger generations and leverage digital countdowns to create hype around mystery launches.
3. Digital Marketing - Digital marketing agencies can leverage digital countdowns and strategic social media campaigns to build anticipation and excitement for mystery product launches, generating engagement and buzz for brands.
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