The Versace Eros Campaign Features Chromatic Imagery
Jana Pijak — October 18, 2012 — Fashion
References: versace & malemodelscene.net
The Versace 'Eros' Fragrance campaign stars model Brian Shimansky who shows off his body of work. The muscular model sports a patterned open robe, concealing his body with an oversized perfume bottle.
Brian is lensed by famed photographic duo Mert Alas and Marcus Piggott, who capture him through a chromatic photo filter. The model channels greek god Eros, showcasing an idealized form of beauty that is often displayed in the luxe Italian label's marketing ads.
The Versace Eros fragrance ad campaign exudes a strong sense of sensuality with its racy subject matter and revealing display of the male form. Straying away from subtlety, this eye-catching advertorial embraces the excess and opulence associated with the Versace brand.
Brian is lensed by famed photographic duo Mert Alas and Marcus Piggott, who capture him through a chromatic photo filter. The model channels greek god Eros, showcasing an idealized form of beauty that is often displayed in the luxe Italian label's marketing ads.
The Versace Eros fragrance ad campaign exudes a strong sense of sensuality with its racy subject matter and revealing display of the male form. Straying away from subtlety, this eye-catching advertorial embraces the excess and opulence associated with the Versace brand.
Trend Themes
1. Sensual Fragrance Ads - Brands can create visually stimulating adverts that capture audiences through racy, revealing, and non-subtle displays of the human form, inspired by Versace's 'Eros' campaign.
2. Greek Mythology-inspired Ads - Brands can bring ancient myths and legends back to life by immersing their adverts in the tales of yore to create an engaging visual experience, inspired by Versace's 'Eros' campaign.
3. Chromatic Imagery in Ads - Brands can create visually stunning adverts by incorporating chromatic photo filters for a unique and eye-catching effect, inspired by Versace's 'Eros' campaign.
Industry Implications
1. Fragrance Industry - Brands within the fragrance industry can create bold, visually stimulating ads by featuring muscular forms and Greek mythology-inspired themes, as seen in Versace's 'Eros' campaign.
2. Fashion Industry - Fashion industry brands can incorporate bold and ancient elements in their marketing campaigns, stressing on non-subtle and sensuality, as seen in Versace's 'Eros' campaign.
3. Photography Industry - Photography industry professionals can expand their use of chromatic photo filters for a unique, immersive, and captivating visual experience, as seen in Versace's 'Eros' campaign.
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