Verona Collection Sells Modest Clothes with a Western Feel
Katherine Pendrill — July 11, 2016 — Fashion
References: verona-collection & huffingtonpost
Earlier this year, the popular online retailer Verona Collection opened up its first brick-and-mortar location in Orlando, Florida. While there are a number of online marketplaces for finding faith-based clothing, there are few physical storefronts catering to consumers looking for modest garments. Instead of sifting through the racks at traditional clothing stores, Verona Collection gives women a convenient place to shop for modest outfits.
The new Verona Collection store is one of the few Muslim women's clothing stores to open in a mainstream US mall. Like the online shop, the new store sells modest clothing with a distinct Western feel. The more contemporary designs are meant to appeal to both Muslim and non-Muslim consumers who are looking for modest pieces that are still fashion-forward. As brand director Nadine Abu-Jubara explains, "We don't want to be a Muslim company that just caters to Muslims. Modest fashion is also a movement we're trying to create."
The new Verona Collection store is one of the few Muslim women's clothing stores to open in a mainstream US mall. Like the online shop, the new store sells modest clothing with a distinct Western feel. The more contemporary designs are meant to appeal to both Muslim and non-Muslim consumers who are looking for modest pieces that are still fashion-forward. As brand director Nadine Abu-Jubara explains, "We don't want to be a Muslim company that just caters to Muslims. Modest fashion is also a movement we're trying to create."
Trend Themes
1. Modesty-focused Clothing - There is a growing demand for modest clothing, creating an opportunity for retailers to cater to this niche market.
2. Faith-based Fashion - Businesses can tap into the market of consumers seeking clothing that aligns with their religious beliefs.
3. Modest Fashion Movement - The push towards more covered clothing can lead to new fashion trends and innovation.
Industry Implications
1. Fashion Retail - Traditional clothing stores can expand their offerings by including a section for modest clothing.
2. Online Marketplaces - E-commerce platforms can create a dedicated section for modest clothing, providing a new way to reach a growing niche market.
3. Muslim Women's Clothing Retail - Retailers can cater to the needs of Muslim women by creating specialized stores that offer fashionable modest clothing.
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