HUGE Magazine Features the Verginia 2010 Spring Summer Collection
Ryan Hinkson — June 1, 2010 — Fashion
References: hugemagazine.jp & hypebeast
The Verginia 2010 Spring Summer collection was previewed in Japan's HUGE Magazine, which features pieces from the new line in a tailor shop theme.
The retrofied editorial works perfectly in accordance with the footwear brand's designs, given that the look and feel of the Verginia 2010 Spring Summer collection is very old school. The layout and tone of the HUGE Magazine preview is definitely a step in the right direction.
Implications - The consuming world is experiencing a retro revival. Despite the rapid advancement of futuristic and modern innovations, there is a large group of consumers who appreciate the simplicity and minimalism associated with decades past. Companies catering to this market incorporate these historic values into their goods and strike a balance between hip and retro.
The retrofied editorial works perfectly in accordance with the footwear brand's designs, given that the look and feel of the Verginia 2010 Spring Summer collection is very old school. The layout and tone of the HUGE Magazine preview is definitely a step in the right direction.
Implications - The consuming world is experiencing a retro revival. Despite the rapid advancement of futuristic and modern innovations, there is a large group of consumers who appreciate the simplicity and minimalism associated with decades past. Companies catering to this market incorporate these historic values into their goods and strike a balance between hip and retro.
Trend Themes
1. Retro Revival - Opportunity for companies to cater to consumers who appreciate the simplicity and minimalism associated with decades past.
2. Minimalistic Design - Companies can incorporate historic values into their goods and strike a balance between hip and retro.
3. Nostalgic Fashion - Rise in demand for fashion items that evoke nostalgia and bring back the look and feel of the past.
Industry Implications
1. Fashion - Fashion brands can capitalize on the demand for retro-inspired designs and create collections that evoke nostalgia.
2. Footwear - Opportunity for footwear brands to design and produce retro styles that appeal to consumers seeking a nostalgic fashion statement.
3. Retail - Retailers can tap into the retro trend by curating a selection of products that embody the simplicity and minimalism of past decades.
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