The Vera Wang Bridal AW13 Catalog Showcases Bolder Bridesmaid Gowns
Meghan Young — July 4, 2013 — Marketing
References: htp & fashionising
The Vera Wang Bridal AW13 lookbook caters to the bride who is looking for a soft and simple silhouette. Although there are some gorgeous and glamorous details such as a peplum waist and floral textured bottom, the designs are more timeless than trendy. At least, when it comes to the wedding gowns. The bridesmaid dresses tred a slightly more bold path.
From bright purples to deep reds, the bridesmaid dresses featured in the Vera Wang Bridal AW13 lookbook cling to curves in an elegant way. Adding a bit of an edge to the overall collection, they allow brides to express another side of their taste through their bridesmaids. In a way, the collection will satisfy many needs and wants in one place.
From bright purples to deep reds, the bridesmaid dresses featured in the Vera Wang Bridal AW13 lookbook cling to curves in an elegant way. Adding a bit of an edge to the overall collection, they allow brides to express another side of their taste through their bridesmaids. In a way, the collection will satisfy many needs and wants in one place.
Trend Themes
1. Soft and Simple Silhouette - Disruptive innovation opportunity: Create innovative fabrics and designs for wedding dresses that offer a soft and simple silhouette, appealing to brides who value timeless elegance.
2. Bold Bridesmaid Dresses - Disruptive innovation opportunity: Develop unique designs and color options for bridesmaid dresses that allow brides to express their personal taste and add an edgier touch to their wedding party.
3. One-stop Wedding Fashion - Disruptive innovation opportunity: Create a comprehensive wedding fashion brand that offers a wide range of bridal and bridesmaid dresses, catering to different styles and preferences.
Industry Implications
1. Wedding Dress Design - Disruptive innovation opportunity: Introduce technology-driven design processes and sustainable materials to revolutionize the wedding dress industry, offering unique and eco-friendly options.
2. Bridesmaid Dress Market - Disruptive innovation opportunity: Develop an online platform or subscription service that offers a curated selection of bold and trendy bridesmaid dresses, making it easier for brides to find the perfect options for their wedding party.
3. Wedding Fashion Retail - Disruptive innovation opportunity: Create a brick-and-mortar or online retail store that combines wedding dress and bridesmaid dress shopping, providing a seamless and convenient experience for brides and their bridal parties.
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