Vans Celebrates the Vento Aureo/Golden Wind Series Arc
References: bandai-fashion.jp & hypebeast
Hirohiko Araki's anime series, JoJo's Bizarre Adventure joins forces with Vans on a collaborative range of sneakers that celebrate its story arc, 'Vento Aureo/Golden Wind.' The sneaker capsule highlights the characters Bruno Bucciarati and Giorno Giovanna.
The silhouettes that serve as the foundation of the range are the Era Pro and the Slip-On sneakers -- the Era Pro is constructed from a fuchsia velvet material before decorated in embroidered details that recall Giono's hair. There are also golden heart cutouts on the tongue and weathered out eyelet plug that nod to Giono's ladybug outfit. The Slip-On sneakers are constructed from canvas materials and feature a contrasting spoon graphic that references Bruno's overall look. Additional details include the golden trim and bold vamp zippers that nod to Bruno's Stand Stick Fingers. When the zipper unzips, it unveils a quote nodding to the character as well.
The silhouettes that serve as the foundation of the range are the Era Pro and the Slip-On sneakers -- the Era Pro is constructed from a fuchsia velvet material before decorated in embroidered details that recall Giono's hair. There are also golden heart cutouts on the tongue and weathered out eyelet plug that nod to Giono's ladybug outfit. The Slip-On sneakers are constructed from canvas materials and feature a contrasting spoon graphic that references Bruno's overall look. Additional details include the golden trim and bold vamp zippers that nod to Bruno's Stand Stick Fingers. When the zipper unzips, it unveils a quote nodding to the character as well.
Trend Themes
1. Anime-inspired Collaborative Sneakers - Collaborations between anime series and sneaker brands create opportunities for unique animations and graphics on footwear.
2. Character-based Sneaker Capsules - Character-driven sneaker designs offer a fresh take on footwear customization, attracting fans of the anime or comic series.
3. Embroidered Sneaker Details - Embroidery as a customization trend for sneakers creates opportunities for intricate designs and adds texture to the shoes.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from character and anime-based collaborations to attract younger customers.
2. Anime and Comic Merchandise - Anime and comic merchandise companies can explore the sneaker industry as a new product category to sell their licensed products.
3. Textile and Embroidery Manufacturing - Textile and embroidery manufacturing companies can collaborate with sneaker brands for customized, intricate designs on sneakers.
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