Kylie Jenner's Velvet Matte Formula Has 11 New Shades
Ellen Smith — October 30, 2017 — Fashion
References: kyliecosmetics & hypebae
Celebrity cosmetics connoisseur Kylie Jenner has unveiled the 11 new shades that will be added to the highly anticipated Velvet Matte formula line.
Available just in time for Halloween, the release introduces shades that range from subtle nude tones to vibrant pinks and oranges. With a target market of young women and teens, the lipsticks all boast humorous and topical names, such as: 'Karma,' 'Boy Bye,' 'Punk,' 'Surprise Me,' 'Goals,' 'Brat,' 'Savage,' 'Birthday Suit,' 'Commando,' 'Low Key' and 'Basic.'
The new line of lipsticks are perfect for comfortable, all-day wear, as the Velvet Matte formula sits somewhere between matte and glossy. Boasting both natural and dramatic hues, this line of lipsticks is sure to offer each consumer a shade which complements their unique look.
Available just in time for Halloween, the release introduces shades that range from subtle nude tones to vibrant pinks and oranges. With a target market of young women and teens, the lipsticks all boast humorous and topical names, such as: 'Karma,' 'Boy Bye,' 'Punk,' 'Surprise Me,' 'Goals,' 'Brat,' 'Savage,' 'Birthday Suit,' 'Commando,' 'Low Key' and 'Basic.'
The new line of lipsticks are perfect for comfortable, all-day wear, as the Velvet Matte formula sits somewhere between matte and glossy. Boasting both natural and dramatic hues, this line of lipsticks is sure to offer each consumer a shade which complements their unique look.
Trend Themes
1. Matte-formula Lipsticks - The rise of celebrity-endorsed matte lipsticks creates opportunities for cosmetic companies to invest in innovative formulas that merge comfort and long-wear, and diverse shade ranges that appeal to different skin tones.
2. Teenage Cosmetics Market - The increasing popularity of cosmetic products among young women and teens presents opportunities for cosmetic companies to create more inclusive, affordable, and eco-friendly beauty lines that cater to this demographic.
3. Celebrity Cosmetics Lines - The growing trend of celebrities launching their own makeup collections highlights the potential for cosmetics companies to collaborate with famous figures to develop innovative, trendy products that align with their values and image.
Industry Implications
1. Cosmetics - Cosmetic brands can use the popularity of celebrity-endorsed lipsticks to create inclusive, eco-friendly, and affordable beauty lines that appeal to younger audiences.
2. Fashion - Fashion companies can leverage the growing trend of celebrity cosmetics lines to develop trendy makeup collections that align with their brand image and values.
3. Entertainment - Entertainment companies can collaborate with famous personalities and cosmetic brands to create innovative and unique products that appeal to fans and followers.
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