These New Haribo Vegetarian Candies Come in Two Varieties
Michael Hemsworth — April 30, 2021 — Marketing
References: haribo & talkingretail
These new Haribo vegetarian candies are being rolled out now in the UK to offer consumers with a distinctly flavorful treat to enjoy when craving a sweet indulgence. The products come in the form of the Haribo Sour Sparks and the Haribo Starbeams, which are both being launched in 160-gram bags. The Haribo Sour Sparks boast a tart flavor profile, while the Haribo Starbeams are crafted with real fruit juice in the mix.
The Haribo vegetarian candies were explained further by Trade Marketing Manager for Haribo Claire James who said, "There is a huge appetite for sour treats; combine this with the demand for vegetarian lines and it’s clear that this presents a strong sales opportunity for retailers. Appealing to consumers that enjoy a softer eating experience and a comforting treat, Haribo Starbeams is the very first foam sweet to join our vegetarian range. Each features an on-pack flash to reinforce that these treats are suitable for vegetarians, making it even easier for consumers to make a choice about the products they would prefer.”
The Haribo vegetarian candies were explained further by Trade Marketing Manager for Haribo Claire James who said, "There is a huge appetite for sour treats; combine this with the demand for vegetarian lines and it’s clear that this presents a strong sales opportunity for retailers. Appealing to consumers that enjoy a softer eating experience and a comforting treat, Haribo Starbeams is the very first foam sweet to join our vegetarian range. Each features an on-pack flash to reinforce that these treats are suitable for vegetarians, making it even easier for consumers to make a choice about the products they would prefer.”
Trend Themes
1. Vegetarian Candies - There is a growing demand for vegetarian options in food products, presenting an opportunity for the candy industry to explore the development of more meat-free sweets.
2. Tart Flavors - The popularity of sour flavors in candy presents an opportunity for the development of more tart vegetarian-friendly candies that appeal to consumers who enjoy a tangy taste.
3. Real Fruit Juices - With consumers becoming increasingly concerned about their health, using real fruit juices in candy creates an opportunity for companies to create healthier vegetarian-friendly sweet treats.
Industry Implications
1. Candy - The candy industry can explore and develop more vegetarian-friendly options to cater to the growing demand for meat-free products.
2. Vegetarian Food - As more consumers are opting for vegetarian and vegan diets, there is an opportunity for the vegetarian food industry to expand their product range with sweet treats such as these vegetarian candies.
3. Health Foods - As real fruit juices are being used in candy, the health food industry can use this trend and create more healthy vegetarian-friendly options for people who choose to eat healthier.
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