VEERT Celebrates Anniversary with New Jewelry and Home Goods Collection
Niko Pajkovic — November 22, 2021 — Fashion
VEERT, an emerging streetwear brand owned by designer Julia Lang, has unveiled a new collection of men's jewelry and home goods that aims to celebrate the brand's one-year anniversary. The limited-edition capsule is being sold exclusively on Instagram.
Staying true to the brand's design codes, the new collection features VEERT's signature green across two necklaces, a bracelet, and one decorative porcelain bowl. VEERT gets its name from the French word "vert," which means "green," so it's no surprise that Lang utilized the hue throughout the brand's latest jewelry offerings.
The necklaces include a gold oval chain link with green VEERT claps that act as their connecting pieces. The chains are offered in two sizes, one with larger links that sit tighter to the neck and one looser with smaller links. In addition, the launch of the new collection will be accompanied by a live shopping event hosted by Dennis Todisco.
Image Credit: VEERT
Staying true to the brand's design codes, the new collection features VEERT's signature green across two necklaces, a bracelet, and one decorative porcelain bowl. VEERT gets its name from the French word "vert," which means "green," so it's no surprise that Lang utilized the hue throughout the brand's latest jewelry offerings.
The necklaces include a gold oval chain link with green VEERT claps that act as their connecting pieces. The chains are offered in two sizes, one with larger links that sit tighter to the neck and one looser with smaller links. In addition, the launch of the new collection will be accompanied by a live shopping event hosted by Dennis Todisco.
Image Credit: VEERT
Trend Themes
1. Men's Green Accessories - VEERT's green-themed jewelry collection for men is a trend towards eco-conscious fashion and sustainability.
2. Exclusive Instagram Sales - VEERT's decision to sell its limited-edition capsule collection exclusively on Instagram is a trend towards social media as an e-commerce platform.
3. Personalized Streetwear Collections - VEERT's unique collection of jewelry and home goods is a trend towards personalized capsule collections that cater to a specific demographic.
Industry Implications
1. Fashion - The fashion industry could benefit by incorporating sustainable materials and eco-conscious design into their collections to cater to an increasing demand for sustainable fashion.
2. E-commerce - The growth of social media as an e-commerce platform provides opportunities for businesses to expand their reach and offer exclusive products to their followers.
3. Home Goods - The market for personalized and unique home goods continues to grow, offering opportunities for businesses to create bespoke collections that cater to specific tastes and preferences.
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