SONY's INZONE Launches a New Partnership with VCT EMEA
References: riotgames & esportsinsider
Sony’s INZONE is leveling up its presence in esports with a multi-year partnership with Riot Games to support VCT EMEA, the top VALORANT competition in the region.
As part of the agreement, INZONE will outfit key areas of the Riot Games Arena in Berlin with its high-performance gaming monitors, reinforcing its commitment to esports excellence. The coach rooms, practice zones, and co-stream areas will all be equipped with INZONE displays, ensuring players, analysts, and content creators benefit from the brand’s cutting-edge technology.
Additionally, under this partnership, VCT EMEA show days, fans attending live events will get a hands-on experience with INZONE monitors at the dedicated 1v1 fan zone station. The INZONE brand will operate as the Main Partner and Official Gaming Display Partner until 2026.
Image Credit: Riot Games
As part of the agreement, INZONE will outfit key areas of the Riot Games Arena in Berlin with its high-performance gaming monitors, reinforcing its commitment to esports excellence. The coach rooms, practice zones, and co-stream areas will all be equipped with INZONE displays, ensuring players, analysts, and content creators benefit from the brand’s cutting-edge technology.
Additionally, under this partnership, VCT EMEA show days, fans attending live events will get a hands-on experience with INZONE monitors at the dedicated 1v1 fan zone station. The INZONE brand will operate as the Main Partner and Official Gaming Display Partner until 2026.
Image Credit: Riot Games
Trend Themes
1. Esports Sponsorship Expansion - Brands are increasingly forming long-term partnerships with esports leagues to solidify their role in the gaming ecosystem.
2. Interactive Fan Engagement - Live events are embracing on-site technology demonstrations to offer fans an immersive experience beyond traditional viewing.
3. High-performance Gaming Displays - There is a growing demand for specialized gaming monitors that enhance the performance and experience of competitive gaming settings.
Industry Implications
1. Esports Technology - Developers and manufacturers of competitive gaming equipment are entering strategic alliances to elevate product exposure at key esports events.
2. Live Event Experiences - Companies are innovating live event formats by integrating interactive product showcases to engage attendees directly.
3. Gaming Hardware Manufacturing - Firms in gaming hardware are focusing on crafting monitors and peripherals designed to meet the rigorous demands of professional esports environments.
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