Vans 'Waffle Sole' Coaster Puts Your Shoe Sole on the Table
Jason Soy — May 12, 2011 — Art & Design
References: vans.offthehook & highsnobiety
The Vans Waffle Sole coaster really exemplifies the genesis of an idea. Not only have waffles inspired a shoe sole design, but that very shoe sole design has now inspired the existence of a similarly patterned table coaster.
These coasters are made from rubber and feature the shoe company's signature logo. They come in two varieties: circular and square just like actual waffles! The pattern on the Vans Waffle Sole coaster is also split in half to show a variety of waffle love as they further mimic patterns found on waffles. The rubbery grip has functional properties as it ensures that the coasters will not slip and slide under wet or rainy conditions.
You can purchase your Vans Waffle Sole coaster at the Off The Hook store located in Montreal, Quebec.
These coasters are made from rubber and feature the shoe company's signature logo. They come in two varieties: circular and square just like actual waffles! The pattern on the Vans Waffle Sole coaster is also split in half to show a variety of waffle love as they further mimic patterns found on waffles. The rubbery grip has functional properties as it ensures that the coasters will not slip and slide under wet or rainy conditions.
You can purchase your Vans Waffle Sole coaster at the Off The Hook store located in Montreal, Quebec.
Trend Themes
1. Shoe-inspired Coasters - The success of shoe-branded coasters could inspire other companies with distinctive design elements to extend their branding to home decor products.
2. Rubber Grip Products - The rubber grip technology used in the Vans Waffle Sole coaster could be leveraged in other industries such as kitchenware and electronics to offer improved functionality and user experience.
3. Table Coasters - The popularity of table coasters with unique designs opens up opportunities for designers and artists to showcase their creative designs and leverage them for branding and marketing purposes.
Industry Implications
1. Footwear - The shoe industry can explore creating branded home decor products inspired by their distinctive designs to create new revenue streams and marketing opportunities.
2. Home Decor - The home decor industry can offer unique and trendy products such as table coasters to appeal to younger consumers looking to add personality and character to their homes.
3. Kitchenware - The rubber grip technology used in the Vans Waffle Sole coaster could be incorporated in kitchenware products such as utensils and cutting boards to offer improved functionality and ease of use.
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