New Designs for Vans Vault by Robert Williams
Jessica Marcel — October 25, 2009 — Art & Design
References: robtwilliamsstudio & hypebeast
The founder of Juxtapoz Magazine, Robert Williams, will be exhibiting his work in New York this month. In honor of his new show, Williams has designed a special line for Vans Vault.
Vans Vault features daring artistic designs; it teams up renowned artists with the shoe company to create one-of-a-kind footwear. Vans Vault is footwear that makes a statement. Williams, with a reputation of being controversial, is sure to impress.
Implications - The most impressive thing about Vans' recent rise from prototypical shoe of skateboarders, surfers and streetwear aficionados to a mainstream 'gotta have a pair' footwear much like Converse's Chuck Taylor's, is that it happened so organically. It wasn't a result of a major marketing scheme, just grassroots brand building. Those type of success stories are few and far between and make me appreciate the company more. The Tony Shafrazi Gallery is lucky to host this hip exhibit.
Vans Vault features daring artistic designs; it teams up renowned artists with the shoe company to create one-of-a-kind footwear. Vans Vault is footwear that makes a statement. Williams, with a reputation of being controversial, is sure to impress.
Implications - The most impressive thing about Vans' recent rise from prototypical shoe of skateboarders, surfers and streetwear aficionados to a mainstream 'gotta have a pair' footwear much like Converse's Chuck Taylor's, is that it happened so organically. It wasn't a result of a major marketing scheme, just grassroots brand building. Those type of success stories are few and far between and make me appreciate the company more. The Tony Shafrazi Gallery is lucky to host this hip exhibit.
Trend Themes
1. Daring Artistic Designs - The trend of partnering with renowned artists to create unique and artistic designs on footwear presents disruptive innovation opportunities for shoe companies to differentiate themselves in the market.
2. Organic Brand Building - The trend of grassroots brand building, like Vans' rise from a niche skateboarding brand to a mainstream footwear staple, offers disruptive innovation opportunities for companies to create authentic and loyal customer bases.
3. Controversial Collaborations - The trend of collaborating with controversial artists, such as Robert Williams, opens up disruptive innovation opportunities for brands to create bold and provocative products that resonate with customers seeking individuality.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend of partnering with renowned artists to create unique designs, attracting customers looking for distinctive and art-inspired footwear.
2. Art - The art industry can explore the trend of collaborating with brands to create limited edition products, expanding reach and exposure to a wider audience.
3. Branding and Marketing - The branding and marketing industry can leverage the trend of organic brand building, helping companies foster authentic connections with their target audience and establish a loyal customer base.
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