Vans Supports Autism Awareness with Its New Sneaker Collection
Ellen Smith — March 13, 2020 — Fashion
Vans Supports Autism Awareness with its new sneaker collection that's comprised of the Comfy Cush Old Skool and the slip-on.
Vans is a bold brand that typically uses striking colorways, but this collection offers something a little more subdued, focusing on a soft color palette of pastels. What really makes these shoes stand out are the design elements that focus on touch and sight, which offer a sense of interactivity. Some of the shoes utilized felt shapes, and suede designs. The line also includes a collection for children, full of the same calming color palettes and velcro iterations.
In addition to this line, Vans is donating a minimum of $100,000 to A.Skate -- an organization that encourages children socially through skateboarding.
Image Credit: Vans
Vans is a bold brand that typically uses striking colorways, but this collection offers something a little more subdued, focusing on a soft color palette of pastels. What really makes these shoes stand out are the design elements that focus on touch and sight, which offer a sense of interactivity. Some of the shoes utilized felt shapes, and suede designs. The line also includes a collection for children, full of the same calming color palettes and velcro iterations.
In addition to this line, Vans is donating a minimum of $100,000 to A.Skate -- an organization that encourages children socially through skateboarding.
Image Credit: Vans
Trend Themes
1. Sensory-inclusive Sneakers - Vans' innovative use of touch and sight design elements in its new sneaker collection offers a unique sensory experience for consumers, catering to the growing demand for inclusive and interactive products.
2. Soft Color Palette - The shift towards pastel hues in Vans' sneaker collection reflects the emerging trend of muted color palettes in fashion, providing an opportunity for brands to tap into the desire for soothing and calming aesthetics.
3. Socially Conscious Partnerships - Vans' collaboration with A.Skate demonstrates the increasing importance of brand activism, presenting an opportunity for businesses to align themselves with charitable organizations to strengthen their social impact.
Industry Implications
1. Fashion - The integration of touch and sight design elements in Vans' sensory-inclusive sneakers presents an innovative opportunity for the fashion industry to elevate its product offerings and enhance the consumer experience.
2. Autism Awareness - Vans' support for autism awareness through its sneaker collection opens up possibilities for brands to engage with and cater to the specific needs of the autism community, offering inclusive and supportive products.
3. Skateboarding - The partnership between Vans and A.Skate highlights the potential for the skateboarding industry to create meaningful social change by leveraging brand collaborations to support charitable causes.
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