This Vans iPhone Accessory is Shoe-Inspired
Josh Triantafilou — May 3, 2012 — Business
References: shop.vans & whatthecool
The Vans iPhone case is one of a kind. The iconic shoe company recently put out a promotional design inspired by the unique waffle-like pattern on the soles of its classic shoes. In fact, if one were to look just at this pattern, they could be forgiven for thinking it was actually a shoe.
The side of the casing even mirrors that which is found on Vans shoes. The clean white trim encases the phone, contrasting surprisingly well with the brown, waffle-like pattern on the broad sides to produce a retro 70s aesthetic that yet maintains modern sensibilities -- it is an iPhone case, after all.
Originally, the case was to be simply a one-off promotional design. Then a few bloggers got wind of it and lobbied the skater clothing and accessories giant to make more.
The side of the casing even mirrors that which is found on Vans shoes. The clean white trim encases the phone, contrasting surprisingly well with the brown, waffle-like pattern on the broad sides to produce a retro 70s aesthetic that yet maintains modern sensibilities -- it is an iPhone case, after all.
Originally, the case was to be simply a one-off promotional design. Then a few bloggers got wind of it and lobbied the skater clothing and accessories giant to make more.
Trend Themes
1. Waffle-like Phone Cases - Disruptive innovation opportunity: Creating phone cases with unique and branded designs, inspired by popular shoe patterns, to cater to the fashion-forward tech consumers.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Collaborating with fashion brands to create stylish and unique phone cases that reflect their brand identity and resonate with their target audience.
2. Consumer Electronics - Disruptive innovation opportunity: Integrating fashion and technology by designing phone cases inspired by popular shoe designs, offering consumers a way to showcase their personal style through their devices.
3. Skateboarding and Lifestyle Brands - Disruptive innovation opportunity: Expanding into the tech accessories market by creating phone cases that capture the essence and aesthetic of the skateboarding and lifestyle brand, attracting a wider consumer base.
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