This Sleek New Vans Collection Was Made with Help from Dime
Riley von Niessen — September 12, 2016 — Fashion
References: vans & highsnobiety
In an effort with Dime, a new Vans collection was released to the public. It's reported the sneakers were designed in celebration of a former model from the pair, the 'Slip-On Pro.'
To ensure that consumers are aware of the partnership, Vans and Dime include both of its labels on the sneakers, however despite doing so, also maintains a minimalist aesthetic throughout the entire selection. Two of the releases adapt the 'Old Skool Pro' model, whereas the third that's available adapts the 'Fairlane.'
Each of the sneakers from the Dime and Vans collection carries a colorway that's complementary to the other, with the former two marked by a deep navy and a white upper, while the latter carries a hue dubbed 'Dream Blue' on the material.
To ensure that consumers are aware of the partnership, Vans and Dime include both of its labels on the sneakers, however despite doing so, also maintains a minimalist aesthetic throughout the entire selection. Two of the releases adapt the 'Old Skool Pro' model, whereas the third that's available adapts the 'Fairlane.'
Each of the sneakers from the Dime and Vans collection carries a colorway that's complementary to the other, with the former two marked by a deep navy and a white upper, while the latter carries a hue dubbed 'Dream Blue' on the material.
Trend Themes
1. Dual-brand Collaborations - Businesses can leverage the power of collaboration to produce limited edition products and increase brand awareness.
2. Minimalist Aesthetic - Offering simple yet stylish designs can attract consumers seeking understated and versatile products.
3. Complementary Colorways - Using colors that pair well together can create a cohesive and visually appealing product line.
Industry Implications
1. Fashion - The fashion industry can use limited edition collaborations to create exclusive products and generate buzz.
2. Footwear - The footwear industry can leverage minimalist design and collaboration to create unique and desirable products.
3. Retail - Retail industry can use limited edition collaborations to create a sense of exclusivity and drive sales.
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