A New Vans Collaboration Results from Fear of God's Input
Riley von Niessen — August 31, 2016 — Fashion
References: pacsun & highsnobiety
'Fear of God,' a well-respected designer clothing brand, joined for a Vans collaboration. The sneakers, which come in two variations, both dote crisp black and white colorways -- with one in particular making Fear of God's Vans collaboration especially clear.
While the high-top skate shoes feature an overall simplistic look, the low-top version shows the brand's name repeating to form a unique pattern on the upper. Considering the popularity of Fear of God, especially amongst Millennial men, its likely that the brand's Vans collaboration will see much success when it becomes available online at a future date. In addition to this, this demographic of consumers has a keen interest in skate sneaker releases too, especially from brands that are as big as Vans.
While the high-top skate shoes feature an overall simplistic look, the low-top version shows the brand's name repeating to form a unique pattern on the upper. Considering the popularity of Fear of God, especially amongst Millennial men, its likely that the brand's Vans collaboration will see much success when it becomes available online at a future date. In addition to this, this demographic of consumers has a keen interest in skate sneaker releases too, especially from brands that are as big as Vans.
Trend Themes
1. Fear of God Sneaker Collaboration - Collaborating with fashion brands to create unique sneaker designs.
2. Black and White Sneaker Colorways - Creating sneakers with clean and simple color schemes.
3. Skate Sneaker Popularity Amongst Millennials - Creating skate sneakers that appeal to the Millennial demographic.
Industry Implications
1. Fashion - Incorporating sneaker designs into existing clothing lines.
2. Sporting Goods - Creating skate sneakers for a growing Millennial market.
3. E-commerce - Providing exclusive sneaker releases online for easy customer access.
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