These Vans Authentics are Made in Collab with Felix Shaozi
Kalin Ned — June 28, 2018 — Art & Design
References: vans.cn & highsnobiety
The famed Vans Authentics have been given an artistic makeover. The new rendition of the iconic silhouette boasts a highly detailed and well-positioned illustration of an alligator. The green sneakers are the result of a collaboration between the footwear brand and Felix Shaozi, who won the opportunity at Vans Asia Custom Culture Competition in 2017.
The gnarly gator-inspired illustration definitely brings out the spirit of the company as one that is open to experimentation, playful in design and supportive of the independent artist community. While building the concept of his custom design for the Vans Authentics silhouette, Felix Shaozi looked to appeal to a wider audience and embrace the company's culture in its entirety. As a result, the Alligator footwear model is bold, cheerful and artistic.
The gnarly gator-inspired illustration definitely brings out the spirit of the company as one that is open to experimentation, playful in design and supportive of the independent artist community. While building the concept of his custom design for the Vans Authentics silhouette, Felix Shaozi looked to appeal to a wider audience and embrace the company's culture in its entirety. As a result, the Alligator footwear model is bold, cheerful and artistic.
Trend Themes
1. Artistic Collaboration - The collaboration between Vans and Felix Shaozi demonstrates the trend of brands partnering with independent artists to create unique and artistic designs for consumer products.
2. Illustrated Footwear - The highly detailed alligator illustration on the Vans Authentics showcases the trend of incorporating intricate artwork onto footwear, creating a distinctive and eye-catching design.
3. Playful Design - The playful and cheerful design of the Alligator sneakers reflects the trend of brands embracing bold and unconventional aesthetics to appeal to a wider audience.
Industry Implications
1. Footwear - The incorporation of artistic illustrations on footwear presents a disruptive innovation opportunity for footwear brands to create limited edition collaborations, attracting collectors and art enthusiasts.
2. Fashion - The trend of illustrative designs on sneakers opens up opportunities for fashion brands to explore unique and artistic collaborations, creating visually striking statement pieces for consumers.
3. Art - Brands partnering with independent artists to create illustrated products like the Alligator sneakers showcases a disruptive innovation opportunity for the art industry to reach a wider audience and monetize their artwork through merchandise collaborations.
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