Vans and Penn Introduces a Functional Capsule of Clothing and Shoe
Vans and Penn introduce a new collection of sporty goods that are centered around tennis. The collaborative project celebrates the rich heritage of Penn and delivers court-ready footwear designs that are a nod to country club aesthetics.
There are three footwear items that join the range including the Authentic, the Lowland CC and the Slip On shoe. All of these are detailed with tennis themed illustrations and the Flying V logo accent. The most standout silhouette is the Slip On with a bold colorway fusing together yellow and orange, replicating the look of a tennis ball. The upper is also detailed with the iconic checkerboard pattern. In addition to this is a selection of apparel adorned with vintage graphic accents.
Image Credit: Vans
There are three footwear items that join the range including the Authentic, the Lowland CC and the Slip On shoe. All of these are detailed with tennis themed illustrations and the Flying V logo accent. The most standout silhouette is the Slip On with a bold colorway fusing together yellow and orange, replicating the look of a tennis ball. The upper is also detailed with the iconic checkerboard pattern. In addition to this is a selection of apparel adorned with vintage graphic accents.
Image Credit: Vans
Trend Themes
1. Sporty Footwear Design - Opportunity for innovative companies to incorporate new technology and lightweight materials to improve overall performance of sporty footwear with a nod to vintage styling.
2. Heritage Brand Collaborations - Opportunity for heritage brands to partner with modern companies to revamp classic designs with a contemporary twist and attract new customer segments.
3. Retro Graphic Accents - Opportunity for fashion companies to incorporate retro graphics and patterns into their designs, providing a vintage feel to otherwise modern pieces.
Industry Implications
1. Sports Apparel and Footwear - Opportunity for apparel and footwear companies to incorporate sport-specific designs and technologies that provide enhanced performance.
2. Athletic Heritage Brands - Opportunity for heritage brands to revamp classic designs and partner with modern companies to stay relevant within the highly competitive sportswear industry.
3. Retro-inspired Fashion - Opportunity for fashion brands to incorporate retro graphics and patterns into their designs for unique and eye-catching pieces that appeal to a wide range of consumers.
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