The LG Korea Ad Shows Just How Powerful the Brand's Vacuum Suction Is
Riley von Niessen — June 2, 2016 — Marketing
References: lg & designtaxi
This commercial released by LG South Korea shows the extreme capabilities of the 'Cord Zero's' vacuum suction and the freedom granted by its cordless design. The ad employs American professional rock climber Sierra Blair-Coyle to scale up a 33-storey skyscraper using vacuum suction power.
Using two Cord Zero vacuums, which have suction cups in place of their regular cleaning nozzles, Sierra Blair-Coyle climbs the building in just 40 minutes. Other commercials for the same product show a child unwrapping the Cord Zero at a birthday party, which follows them using the vacuum to move around toys, pick up food and even take it onto the lawn to suck up fallen leaves. With both spots, LG looks to illustrate the product's ability to clean anywhere, as it exempts bothersome cords and has a strong and durable motor.
Using two Cord Zero vacuums, which have suction cups in place of their regular cleaning nozzles, Sierra Blair-Coyle climbs the building in just 40 minutes. Other commercials for the same product show a child unwrapping the Cord Zero at a birthday party, which follows them using the vacuum to move around toys, pick up food and even take it onto the lawn to suck up fallen leaves. With both spots, LG looks to illustrate the product's ability to clean anywhere, as it exempts bothersome cords and has a strong and durable motor.
Trend Themes
1. Cordless Vacuum Cleaners - The trend towards cordless vacuum cleaners offers significant opportunities for innovation in both product design and marketing strategies.
2. Extreme Sports Marketing - Using extreme sports athletes as marketing tools provides disruptive innovation opportunities to create unique and memorable brand experiences.
3. Vacuum Suction Technology - Advancements in vacuum suction technology provide opportunities for innovation in a variety of industries, including manufacturing, construction, and healthcare.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can capitalize on the trend towards cordless vacuum cleaners by investing in research and development to create new and improved models with innovative features and functionalities.
2. Athletic Apparel - Athletic apparel companies can explore the trend towards extreme sports marketing by partnering with athletes to create unique and functional products that meet the demands of extreme sports enthusiasts.
3. Building and Construction - Vacuum suction technology can be applied to building and construction industries to create more efficient and effective tools for tasks such as debris removal and cleaning.
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