ECCO's UTW63716 Collection Explores Functional Elements
Footwear label ECCO worked alongside Studio Hagel on a special collection entitled 'UTW63716,' comprised of 18 different models. All of the designs surround the concept of functionality through a variety of perspectives to challenge the entire idea of function. This is translated through elements such as "un-pullable pull-tabs," odd patterning, bright colors, unfunctional covers and zippers, endless pockets and more.
The entire UTW63716 collection is playfully experimental but it still infuses some of the label's signature components such as the 'Fluidform' comfort technology. The footwear models are constructed from the unique leather material that features the state-change technology.
Each style is limited to only 24 pairs each and is available for purchase online now at 'W-2,' ECCO's experimental online shop.
The entire UTW63716 collection is playfully experimental but it still infuses some of the label's signature components such as the 'Fluidform' comfort technology. The footwear models are constructed from the unique leather material that features the state-change technology.
Each style is limited to only 24 pairs each and is available for purchase online now at 'W-2,' ECCO's experimental online shop.
Trend Themes
1. Functional Footwear - Opportunities for disrupting the footwear industry by creating designs that prioritize various functionalities.
2. Playful Experimental Collections - Opportunities for creating limited edition collections that challenge expectations and push boundaries in terms of design.
3. State-change Technology - Opportunities for implementing innovative materials and technologies in footwear design to enhance functionalities and comfort.
Industry Implications
1. Footwear - Opportunities for creating footwear that prioritizes functionality and innovative materials/technologies.
2. Fashion - Opportunities for disrupting the fashion industry through limited edition collections that prioritize creativity and experimentation.
3. Online Retail - Opportunities for experimenting with new online retail concepts, such as ECCO's experimental online shop, W-2.
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