UTOPIA NOW Recalls 60s Counterculture's Utopian Ideas
References: utopia-now & hypebeast
Upcoming fashion label UTOPIA NOW launches its inaugural collection designed with a strong influence drawn from the 60s. The specific concepts that refer to the era are its psychedelic subculture that ultimately led to the beginning of a paved path. The name of the label stems from those motivating concepts as the ideas of the immediate action taken on an angle that creates solutions to problems in society, through activism or even escapist ordeals much like the LSD informed time.
UTOPIA NOW creates tangible apparel from these ideas and it comes in the form of streetwear staples that boast contemporary designs to represent progressive thinking. Some standout items from the collection are the long sleeve shirt with ACID BLOTTEr graphics and the BURNING MONK jackets. They are both one-of-one products that are inspired by old school militaristic accents and it is complete with intricate embroidery across the back and the front.
UTOPIA NOW creates tangible apparel from these ideas and it comes in the form of streetwear staples that boast contemporary designs to represent progressive thinking. Some standout items from the collection are the long sleeve shirt with ACID BLOTTEr graphics and the BURNING MONK jackets. They are both one-of-one products that are inspired by old school militaristic accents and it is complete with intricate embroidery across the back and the front.
Trend Themes
1. Psychedelic Streetwear - Opportunity for fashion brands to incorporate psychedelic design elements into streetwear collections, appealing to individuals seeking a retro, countercultural aesthetic.
2. Activist-inspired Fashion - Potential for fashion brands to create apparel that conveys social and political activism, tapping into consumer demand for clothing that reflects their values and beliefs.
3. Escapist Fashion - Opportunity for fashion brands to design clothing that offers an escape from reality, allowing individuals to express their desire for alternative experiences and realities.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for fashion retailers to embrace countercultural influences and create unique collections that cater to niche markets.
2. Streetwear Apparel - Opportunity for streetwear brands to incorporate retro, psychedelic elements into their designs, appealing to consumers seeking a distinctive and edgy style.
3. Activism-focused Fashion - Disruptive innovation opportunity for fashion brands to align with activism movements and create clothing that empowers individuals to express their social and political views.
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