The Urban Junket Convertible Tote is Three Bags in One
Amanda Chang — September 3, 2010 — Eco
References: urbanjunket
Combining eco-chic with practicality, this Urban Junket Convertible Tote is literally three bags in one.
Hobo? Sure! Duffel or Satchel? No problem! This Urban Junket Convertible Tote bag gives you its all. Made from recycled plastic bottles, this cute, conventional eco-chic bag is available in indigo, green, chocolate brown, magenta, violet, or orange. This bag will have every fusion fashion, eco-savvy fashionista feeling ultra fierce.
Implications - With an apparent focus on green initiatives sweeping the world, more and more consumers are looking for products that allow them to cut back on their unnecessary purchases. Creating one bag that is both convertible and multi-purposeful is just one way that a brand can increase their product utility and the likelihood that consumers will consider their product a practical purchase.
Hobo? Sure! Duffel or Satchel? No problem! This Urban Junket Convertible Tote bag gives you its all. Made from recycled plastic bottles, this cute, conventional eco-chic bag is available in indigo, green, chocolate brown, magenta, violet, or orange. This bag will have every fusion fashion, eco-savvy fashionista feeling ultra fierce.
Implications - With an apparent focus on green initiatives sweeping the world, more and more consumers are looking for products that allow them to cut back on their unnecessary purchases. Creating one bag that is both convertible and multi-purposeful is just one way that a brand can increase their product utility and the likelihood that consumers will consider their product a practical purchase.
Trend Themes
1. Eco-chic Fashion - Creating products that are environmentally friendly and stylish at the same time opens up a new market for fashion brands to target a socially conscious audience.
2. Multi-purpose Products - Designing products with multiple uses increases product utility and encourages consumers to consider them a practical purchase.
3. Sustainable Materials - Using recycled materials not only promotes sustainable product design but can also be appealing to consumers who prioritize environmental responsibility.
Industry Implications
1. Fashion - Fashion brands can leverage the eco-chic trend by creating sustainable, multi-purpose products that appeal to socially conscious consumers.
2. Retail - Retailers can attract environmentally responsible consumers by offering sustainable products, promoting green initiatives, and showcasing eco-friendly designs.
3. Consumer Goods - Companies in the consumer goods industry can differentiate themselves by designing eco-friendly, multi-purpose products that appeal to consumers looking to limit their environmental impact.
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