These Urban Decay Liquid Lipsticks Come in Two Bold Finishes
Riley von Niessen — January 4, 2017 — Fashion
The new Urban Decay liquid lipsticks that were launched just after the New Year boast a fresh formula that's sure to hold up throughout the day. In addition to being waterproof, the product has a strong pigmented appearance that doesn't fade.
A part of the brand's 'Vice' series, the new Urban Decay liquid lipsticks were promoted with a teaser on Instagram that starred model, DJ and 'Orange Is the New Black' actor Ruby Rose.
Makeup lovers can choose from 30 different shades of the product, with varying tones of neutrals, vibrant reds, purples and everything in between -- including a beautiful deep blue shade. The Urban Decay liquid lipsticks also come in two finishes: matte and metallic, with the latter bringing an elegant sparkle to the finish.
A part of the brand's 'Vice' series, the new Urban Decay liquid lipsticks were promoted with a teaser on Instagram that starred model, DJ and 'Orange Is the New Black' actor Ruby Rose.
Makeup lovers can choose from 30 different shades of the product, with varying tones of neutrals, vibrant reds, purples and everything in between -- including a beautiful deep blue shade. The Urban Decay liquid lipsticks also come in two finishes: matte and metallic, with the latter bringing an elegant sparkle to the finish.
Trend Themes
1. Hyper-pigmented Liquid Lipsticks - Disruptive innovation opportunity: Develop a line of hyper-pigmented liquid lipsticks with unique color combinations and long-lasting formulas.
2. Waterproof Makeup - Disruptive innovation opportunity: Create a range of waterproof makeup products that offer intense pigmentation and long-lasting wear for all-day use.
3. Metallic Makeup Finishes - Disruptive innovation opportunity: Introduce a collection of metallic makeup products that deliver a radiant and glamorous finish, catering to the growing demand for bold and shiny looks.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Develop technologically advanced cosmetics with innovative formulas and finishes to meet the evolving needs and preferences of makeup enthusiasts.
2. Fashion and Beauty - Disruptive innovation opportunity: Merge fashion and beauty by creating liquid lipsticks that can be customized with fabric-inspired shades and patterns, offering a unique and personalized makeup experience.
3. Social Media Marketing - Disruptive innovation opportunity: Utilize social media platforms like Instagram to tease and promote new makeup products, leveraging influencer collaborations to generate buzz and drive sales.
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