Up in the Air Life Offers Luxe Travel for People of Color
Justin Lam — October 10, 2018 — World
References: upintheairlife
Founded by Claire Soares, Up in the Air Life is a black-owned travel company offering working professionals of color a luxe and lavish vacation. The concept for Up in the Air Life came to Claire after she first noticed a gap in the travel market for working professionals of color. At the same time, the travel company aims to build a community of black travelers that can easily engage with one another whether on vacation or at home.
For Up in the Air Life, the focus has always been on the finer things in life. The curated experiences are meant to showcase luxury in a way that creates epic experiences. All of the details of the trip are handled by UITAL; from the planning, booking, and scheduling, allowing travelers to sit back and enjoy the experience.
For Up in the Air Life, the focus has always been on the finer things in life. The curated experiences are meant to showcase luxury in a way that creates epic experiences. All of the details of the trip are handled by UITAL; from the planning, booking, and scheduling, allowing travelers to sit back and enjoy the experience.
Trend Themes
1. Luxury-focused Inclusive Travel - The travel industry can innovate by catering to luxury-seeking travelers of color with personalized and inclusive travel experiences.
2. Black-owned Travel Companies - The rise of black-owned travel companies presents disruptive opportunities for increased representation and diversity in the travel industry.
3. Online Communities for Travelers of Color - Online communities that promote engagement and connection among travelers of color can create new consumer segments for travel companies to tap into.
Industry Implications
1. Travel and Tourism - Travel companies can incorporate more diversity and inclusivity initiatives to attract a wider audience of luxury travelers of color.
2. Affluent Consumer Goods and Services - Affluent consumer goods and services that cater to the unique preferences of travelers of color can open up profitable opportunities for businesses.
3. Social Media and Online Community Platforms - Social media and online community platforms that specifically cater to travelers of color can be leveraged by travel companies to reach new and diverse audiences.
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