Funeral Company Promotes Harley Hearse with Moniker Contest
Katie Cordrey — February 26, 2009 — Autos
References: tombstonehearse & nametheride
The Anderson-McQueen Funeral & Cremation Centers are having a contest to name their Harley Hearse. More than 300 entries have been submitted, including Meat Wagon, Death Trap, Ash Hauler, and Dead Sled.
The top finalists are: Glory Ride, Heavenly Hawg, Iron Hearse, Peaceful Rider, and Revvin’ to Heaven. Vote for your favorite at the Name the Ride website below.
In case you haven’t heard, Harley die-hards who “Live to Ride, Ride to Live,” can also add “Died to Ride,” to their credo. It just takes some out-of-the-box thinking in the form of the ‘Harley Hearse.’ The ride to die for is an option offered by several funeral homes and burial services around the U.S.
The Harley Hearses are made by the Tombstone Hearse Co. of Alum Bank, Pa., who holds trademarks and patents on their production. The bikes are typically Harley Road Kings converted to trikes.
Is that HOG heaven or what?
The top finalists are: Glory Ride, Heavenly Hawg, Iron Hearse, Peaceful Rider, and Revvin’ to Heaven. Vote for your favorite at the Name the Ride website below.
In case you haven’t heard, Harley die-hards who “Live to Ride, Ride to Live,” can also add “Died to Ride,” to their credo. It just takes some out-of-the-box thinking in the form of the ‘Harley Hearse.’ The ride to die for is an option offered by several funeral homes and burial services around the U.S.
The Harley Hearses are made by the Tombstone Hearse Co. of Alum Bank, Pa., who holds trademarks and patents on their production. The bikes are typically Harley Road Kings converted to trikes.
Is that HOG heaven or what?
Trend Themes
1. Crowdsourced Competitions - Funeral companies can engage their audience and build brand loyalty by hosting crowdsourced competitions, such as naming vehicles or services.
2. Unique Hearse Options - There is a growing trend in the funeral industry to offer unique hearse options like the Harley Hearse, providing a personalized and memorable funeral experience.
3. Brand Customization - Brands in the funeral industry can leverage customization opportunities, like allowing customers to personalize their funeral vehicles, to differentiate themselves and attract more customers.
Industry Implications
1. Funeral Services - Funeral service providers can embrace crowdsourced competitions and unique hearse options to modernize their offerings and cater to evolving customer preferences.
2. Motorcycle Manufacturing - Motorcycle manufacturers have the opportunity to partner with funeral homes and burial services to create specialized hearses, tapping into a niche market and expanding their product offerings.
3. Brand Experience Design - Companies specializing in brand experience design can assist funeral businesses in creating unique and customized funeral experiences, including customizing funeral vehicles, to enhance brand perception and meet customer demands.
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