Nike Grows its First Use Pack with University Gold Colorway
Nike introduces another iteration of the iconic Dunk High sneaker model with the introduction of the new University Gold colorway to decorate the shoe. This continues to expand the brand's ongoing First Use pack of sneakers. The shoe readies for the Fall seasons of the year as the golden hue wraps itself around most of the shoe.
It can be seen decorating the quarters, the toe boxes, and the leather collars in a smooth finish. The rest of the shoe feature some textural contrast, arriving in the form of the suede overlays in a mustard tonal look. The Swoosh branding detail boasts an outline and can be found on the lateral side and the medial side of the shoe has a Swoosh filled in completely.
Image Credit: Nike
It can be seen decorating the quarters, the toe boxes, and the leather collars in a smooth finish. The rest of the shoe feature some textural contrast, arriving in the form of the suede overlays in a mustard tonal look. The Swoosh branding detail boasts an outline and can be found on the lateral side and the medial side of the shoe has a Swoosh filled in completely.
Image Credit: Nike
Trend Themes
1. Tonal Sneaker Colorways - Brands can disrupt the sneaker industry by releasing more sneaker colorways with tonal color schemes.
2. Textural Contrast in Sneakers - Manufacturers can innovate their sneaker designs by using textural contrast to add depth and character to tonal colorways.
3. Iconic Sneaker Models with New Colorways - Companies can tap into nostalgia and generate new revenue streams by releasing iconic sneaker models with new colorways.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the tonal color trend by designing apparel and accessories that complement tonal colorway sneakers.
2. Artificial Intelligence Industry - AI algorithms can be used to predict which tonal color schemes consumers will find most appealing on sneakers, improving product development and marketing efforts.
3. Athletic Footwear Industry - Athletic footwear companies can stand out from competitors by releasing iconic models with new colorways that pay homage to the brand's history and heritage.
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