United Imaging Healthcare Featured a Sterile-Looking Booth at CMEF
Mishal Omar — January 20, 2017 — Business
References: vavestudio & retaildesignblog.net
United Imaging Healthcare is a leading Chinese company that designs and manufactures "image based electronic products," and recently launched its third booth at CMEF.
The booth was designed by the agency VAVE and features the sterile colors and aesthetic that one would expect from a medicinal environment. However, this sterile effect is not designed in a way that is reminiscent of a doctor's office – it is more reminiscent of a clean medical lab. The use of white colors, stark lighting and minimal decor ensures that the United Imaging Healthcare products' purpose and brand is clear.
This medical imaging retail booth ensures that consumers are aware of the concept behind the brand, and are drawn to its products.
The booth was designed by the agency VAVE and features the sterile colors and aesthetic that one would expect from a medicinal environment. However, this sterile effect is not designed in a way that is reminiscent of a doctor's office – it is more reminiscent of a clean medical lab. The use of white colors, stark lighting and minimal decor ensures that the United Imaging Healthcare products' purpose and brand is clear.
This medical imaging retail booth ensures that consumers are aware of the concept behind the brand, and are drawn to its products.
Trend Themes
1. Medical Imaging Retail Booths - Companies are using sterile and minimal aesthetics to create medical imaging retail booths that draw in consumers and promote product awareness.
2. Image-based Electronic Products - The development of image-based electronic products is disrupting the medical industry by providing new and innovative ways to diagnose and treat medical conditions.
3. Sterile Aesthetics in Marketing - The use of sterile aesthetics in marketing is becoming a trend, helping companies to promote their products through a clean, minimalist approach.
Industry Implications
1. Medical Imaging - The medical imaging industry is being disrupted by companies that are designing and manufacturing innovative image-based electronic products.
2. Retail - Retail industries are adopting sterile aesthetics and minimal decor to design product display booths that draw in consumers and promote product awareness.
3. Marketing - The marketing industry is evolving through the use of sterile aesthetics and minimalist approaches, creating new and innovative ways to promote products and brands.
3.7
Score
Popularity
Activity
Freshness
