The Unis Varsity Jackets are Ready for Game Day or Date Night
Thomas Wade-West — September 12, 2013 — Fashion
References: unisnewyork & complexmag
The 2013 Fall/Winter Unis Varsity Jackets add a little flair to the traditional sportswear piece. With premium materials and low-key colorways, these jackets are both presentable and eye-catching for a variety of occasions.
The varsity jacket has transitioned from a sports and athletic signifier to one that now includes urban fashion. Unis has made the next step in manufacturing a jacket that does all of the above, but with higher quality materials. Lambskin sleeves are paired with premium wool fabrics and clasping buttons. Extra details include ribbed collars and cuffs, and a smooth interior linen.
These jackets are not only fit for the stadium or the streets, but now completely suitable for that date night. At $450 a piece, these jackets aren't cheap, but with the longevity and timelessness of varsity jackets as a whole, buying one can be considered an investment.
The varsity jacket has transitioned from a sports and athletic signifier to one that now includes urban fashion. Unis has made the next step in manufacturing a jacket that does all of the above, but with higher quality materials. Lambskin sleeves are paired with premium wool fabrics and clasping buttons. Extra details include ribbed collars and cuffs, and a smooth interior linen.
These jackets are not only fit for the stadium or the streets, but now completely suitable for that date night. At $450 a piece, these jackets aren't cheap, but with the longevity and timelessness of varsity jackets as a whole, buying one can be considered an investment.
Trend Themes
1. Sportswear Fashion Hybrid - The fusion of sportswear and high fashion presents an opportunity for designers to create unique and stylish apparel for a variety of occasions.
2. Premium Material Renovation - Reimaging traditional apparel pieces with high-quality materials can create new and elevated versions of classic designs for consumers looking for luxury options.
3. Athletic Apparel for Multiple Settings - Designing athletic wear that is both functional and fashionable for wear outside of sports can capture a wider consumer base.
Industry Implications
1. Fashion - The fashion industry can benefit from exploring the crossover between sportswear and high fashion to create new styles for a broader range of events.
2. Textile - The textile industry can provide materials that elevate classic apparel pieces, like varsity jackets, to create new designer options for consumers.
3. Athletic Apparel - The athletic apparel industry can expand their target audience and appeal to consumers looking for functional and fashionable pieces for daily wear.
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