Softbank Japan Releases a Celebratory and Unique iPhone X Case
References: softbankselection.jp & luxurylaunches
Softbank Japan is the second leading accessory store in the country and for its 10th anniversary, a unique iPhone X case is launched. The overall shape and aesthetic of the limited edition mobile accessory — only 10 pieces have been made, has inspired a number of hilarious and parodic advertisements. The catch of this unique iPhone X case is that Softbank Japan created it to literally resemble a functioning dumbbell that weighs "a staggering 10 kilograms," which equates to 22 pounds.
Tapping into famous bodybuilders and Mr. Olympia, the accessory megastore boasts its celebratory product in images of the mobile case being used as a training tool, a paperweight, door stopper, hammer and the like.
Tapping into famous bodybuilders and Mr. Olympia, the accessory megastore boasts its celebratory product in images of the mobile case being used as a training tool, a paperweight, door stopper, hammer and the like.
Trend Themes
1. Celebratory Limited Edition Accessories - Businesses can create limited edition accessories for milestone events as a marketing strategy to promote their brand and generate buzz.
2. Functional Aesthetics - Product designers can find inspiration in everyday objects to create unique and functional aesthetics that stand out in the market.
3. Parodic Advertising - Companies can leverage humor and parody in their advertising campaigns to increase engagement and create a memorable impression on customers.
Industry Implications
1. Mobile Accessories - The mobile accessories industry can create unique and functional accessories for different phone models, expanding their product offerings and attracting more customers.
2. Fitness and Wellness - The fitness and wellness industry can partner with accessory stores to create functional products that bridge the gap between exercise and everyday life.
3. Marketing and Advertising - Marketing and advertising agencies can work with companies to create parodic campaigns that capture audience attention and increase brand recognition.
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