THe New Uniqlo UT Spring/Summer 2010 Campaign
Marissa Liu — April 21, 2010 — Fashion
References: uniqlo & nicolaformichetti.blogspot
Japanese mega-retailer Uniqlo is giving the classic retro rock tee a revival with the launch of the Uniqlo UT Spring Summer 2010 collection. Featuring iconic images of Mickey Mouse, Donald Duck, C-3PO and Superman, to name just a few, Uniqlo is betting that the public will want a little nostalgia this season.
The Uniqlo UT Spring Summer 2010 campaign stars a bevy of models and was photographed by famed photog Ellen von Unwerth and styled by the incomparable Nicola Formichetti. Click through the gallery and take a peek at the accompanying video to see more of the UT collection.
The Uniqlo UT Spring Summer 2010 campaign stars a bevy of models and was photographed by famed photog Ellen von Unwerth and styled by the incomparable Nicola Formichetti. Click through the gallery and take a peek at the accompanying video to see more of the UT collection.
Trend Themes
1. Retro Fashion - Opportunity for clothing companies to create vintage-inspired pieces with iconic characters and prints.
2. Nostalgia Marketing - Opportunity for companies to tap into consumers' desire for nostalgia by incorporating retro designs into their products and campaigns.
3. Cultural Iconography - Opportunity for companies to incorporate recognizable pop culture symbols and images into their designs and marketing materials.
Industry Implications
1. Clothing - The clothing industry can create vintage-inspired pieces featuring iconic pop culture characters and designs to appeal to consumers' nostalgia.
2. Marketing - The marketing industry can incorporate retro designs and cultural iconography into campaigns to tap into consumers' desire for nostalgia and familiarity.
3. Entertainment - The entertainment industry can leverage classic pop culture images and designs to create merchandise and promotional materials for their franchises and properties.
4.6
Score
Popularity
Activity
Freshness
