Uniqlo UT Released 40 Graphic Tees Based on Manga Characters
References: uniqlo & highsnobiety
Japanese fashion label Uniqlo UT launched 40 new graphic t-shirts surrounding the theme of anime for Spring/Summer 2018. The manga-motif capsule features characters from numerous different anime series. The brand joined forces with Weekly Shonen Jump, a well known manga magazine in crafting these shirts. The t-shirt collection release is made specifically for the celebration of the anime magazine's 50th anniversary this year.
The brand new Uniqlo UT graphic t-shirts feature series such as Dragon Ball Z, Bleach, Hunter x Hunter, Naruto, High School Kimengumi, Rokudenashi Blues, and Yu-Gi-Oh! The various t-shirts will be available in both kid's sizes and adult sizes. All of the Shonen Jump-commemorating pieces will be available for purchase in Japanese locations and online starting April 16.
The brand new Uniqlo UT graphic t-shirts feature series such as Dragon Ball Z, Bleach, Hunter x Hunter, Naruto, High School Kimengumi, Rokudenashi Blues, and Yu-Gi-Oh! The various t-shirts will be available in both kid's sizes and adult sizes. All of the Shonen Jump-commemorating pieces will be available for purchase in Japanese locations and online starting April 16.
Trend Themes
1. Anime-inspired Graphic Tees - The trend of creating graphic tees featuring anime characters presents an opportunity for brands to expand their reach among anime fans and capitalize on the growing popularity of anime and manga.
2. Collaborative Collection Releases - The trend of collaborating with media companies or publishers to release limited edition collections presents an opportunity for brands to tap into popular fandoms and create unique products with built-in fan bases.
3. Cross-generational Fashion - The trend of offering anime-themed graphic tees in both kids and adult sizes presents an opportunity for brands to capitalize on cross-generational fandoms and offer products for consumers of all ages.
Industry Implications
1. Fashion - The fashion industry can innovate by producing apparel that taps into the anime market and offers unique and surprising products inspired by anime culture.
2. Anime and Manga - The anime and manga industry can take advantage of popular series by collaborating with fashion brands to release unique and limited edition graphic tees that appeal to fans of the series.
3. E-commerce - The e-commerce industry can innovate by providing anime and manga fans with easier access to limited edition products from Japanese fashion labels and manga publishers through online platforms.
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