UNDFTD Introduces Its Latest Collection for the Fall 2018 Season
References: undefeated & highsnobiety
Fashion label UNDFTD unveils its newest offerings for the Fall 2018 season with sportswear sensibilities all throughout the range. The collection prepares for the colder seasons with a series of jackets, hoodies, graphic tees, headwear, sweatpants and more. Although there is a theme of sportswear that follows the collection, UNDFTD pays close attention to its material quality. Canadian-made sherpa fleece fabrics are used to construct a selection of items in the new capsule to ensure warmth throughout the dropping temperatures to come.
Crossgrain is used to craft tees and corduroy materials are also used to construct pieces such as jacket and pant options, delivering comfort, warmth, and style. A highlighting piece in the collection is the purple sherpa hoodie with matching purple sherpa pants and cap. The entire range is now available to shop online at UNDFTD and at flagship locations.
Crossgrain is used to craft tees and corduroy materials are also used to construct pieces such as jacket and pant options, delivering comfort, warmth, and style. A highlighting piece in the collection is the purple sherpa hoodie with matching purple sherpa pants and cap. The entire range is now available to shop online at UNDFTD and at flagship locations.
Trend Themes
1. Sherpa Fleece Apparel - The use of sherpa fleece materials in streetwear provides an opportunity for disruptive innovation in the fashion industry.
2. Sportswear Sensibilities - Blending sportswear aesthetics with fashion creates a disruption opportunity for brands to tap into the growing athleisure market.
3. Material Quality Focus - Emphasizing premium materials like Canadian-made sherpa fleece and corduroy presents an opportunity for disruptive innovation in the apparel industry.
Industry Implications
1. Fashion - The intersection of sportswear and streetwear provides a disruptive innovation opportunity for fashion brands to cater to the evolving tastes of consumers.
2. Apparel Manufacturing - The use of high-quality materials like sherpa fleece and corduroy in streetwear opens up opportunities for disruptive innovation in the production processes and supply chains of apparel manufacturers.
3. Athleisure - The integration of sportswear sensibilities into streetwear presents a disruptive innovation opportunity for brands operating in the fast-growing athleisure market.
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