Lisa Lehane — January 28, 2006 — Unique
References: solutionscatalog & boingboing.net
Feeling left out that aliens never abducted you? Recreate the experience with a night light that you put under your bed.
"Tuck this unique light under your bed or dresser—its soft blue light spreads across the area, not the walls. You'll be able to get up in the middle of the night without tripping or stubbing your toes on the bed frame." - Solutions Catalog
Implications - This under-bed night light gains its appeal through the mood that is created when in use. Consumers in contemporary society are looking for products that inspire specific emotions. Companies must consider the emotional appeal of their products in order to capitalize on this development.
"Tuck this unique light under your bed or dresser—its soft blue light spreads across the area, not the walls. You'll be able to get up in the middle of the night without tripping or stubbing your toes on the bed frame." - Solutions Catalog
Implications - This under-bed night light gains its appeal through the mood that is created when in use. Consumers in contemporary society are looking for products that inspire specific emotions. Companies must consider the emotional appeal of their products in order to capitalize on this development.
Trend Themes
1. Emotional Lighting - Companies should consider the emotional appeal of their products as consumers are looking for products that inspire specific emotions.
2. Under-bed Lighting - Bedroom lighting is undergoing an innovative change with this under-bed night light.
3. Alien Inspiration - The under-bed night light is inspired by the mood created by alien spaceships.
Industry Implications
1. Home Decor - Home decor companies can take advantage of the trend towards emotionally inspiring products by incorporating unique lighting options.
2. Bedroom Furniture - Bedroom furniture manufacturers can consider incorporating under-bed lighting options to create a new and innovative experience for consumers.
3. Novelty Gifts - The under-bed night light can be marketed as a fun and unique novelty gift item for all ages.
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